Interview with a new #IIeX NA speaker: Keri Vermaak, @Infotools #MRX #NewMR

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#IIeX NA, #MRX, @Infotools, Interview, Keri Vermaak, New Speaker, NewMR

As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Keri Vermaak from Infotools. She has worked internationally in the research industry for nearly 20 years in both agency and client-side roles. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

In the past, it’s been easy to be in a support role at IIeX while members of our senior team presented. Time to get out from behind the table! My colleague took the bold step to speak at the IIeX in Amsterdam. That gave me a vision for trying it myself. What a hero (thanks Saida Isamova for leading the way)!
Why are you looking forward to speaking at IIeX?

Can I tell you after I’ve done it? Seriously! Actually, my hope would be to get off the stage and have a few meaningful conversations. Knowing that I connected on a topic that’s relevant for others would be a terrific ‘win’.

What worries your about speaking at IIeX?

I’m mainly concerned that my own perspective doesn’t offer enough ‘innovation’ given the esteemed audience. Of course, passing out on the stage is another worry! (I have blacked out before so if I wear a padded helmet, I won’t be laughed at, right?)

What is the most intriguing thing you will discuss in your IIeXtalk?

That there is much to gain from experimenting with unleashing data from organizational siloes and that there is always the option of ‘not doing research at all’.. and that should put a chill up a few spines!

What are you most looking forward to by attending IIeX?

This will be my 4th year attending IIeX in Atlanta and many of the innovations put forward in the conference are always so memorable. I like that this conference broadens my perspective for what is possible in our discipline. It’s easy to get myopic: my company, our clients, these projects, etc. In reality, people are doing innovative things in many areas!

Please join Keri at her session!

No More Mutant Toys: Playing Nice with Market Research Outcomes

2:40pm – 3:00pm Jun 12

Sid, the neighbor kid in Toy Story, cobbled together creepy, mutant toys that functioned, but didn’t look quite right as they were created from mismatched parts. These misshapen outcomes can be likened to the effect of siloes within the market research process, leaving us orphaned data that we try to piece back together into a cohesive whole. So how do we overcome the inefficient, long-standing compartmentalization of steps – obtaining data, collecting data, organizing data and creating /visualizations from that data? Although our industry has been historically slow to disrupt and innovate, adopting new technology can create more impactful outcomes and save time, our most valuable commodity. By taking lessons from other industries and experts within our own, we can start to optimize the process by efficiently wielding the technological advancements that are now available to us – hyper-personalization, automation, machine learning and much more. With the right innovations inside the sandbox, our data can start playing nice in order to take successful action.

-Explore traditional inefficiencies in the market research playground and the risks to quality and outcomes.

-Find out how to wield new technologies and innovations to help data “play nice” for better actions, more quickly.

-Discover how new technology adoption can create a more nimble, proactive market research program.

See Also:

• Interview with a new #IIeX NA speaker: Amanda Marziliano, @EdisonResearch #MRX #NewMR
• Interview with a new #IIeX NA speaker: Kaylee Schwitzer, @MomentDesign #MRX #NewMR

Interview with a new #IIeX NA speaker: Amanda Marziliano, @EdisonResearch #MRX #NewMR

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#IIeX NA, #MRX, @MomentDesign, Amanda Marzilliano, Interview, New Speaker, NewMR

As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Amanda Marziliano, Ph.D., Manager of Research at Edison Research. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

I’m early on in my career, so I haven’t had the opportunity just yet. During my doctorate, I taught several courses and presented in various contexts, but I haven’t had the chance to present as a professional yet. Now that I’m more settled into both my position and the industry, I felt ready to take on the challenge.

Why are you looking forward to speaking at IIeX?

I’ve been working on Share of Ear for close to two years, and have gotten very familiar with it. I love to talk about it to anyone who will listen, and most of my friends and family are getting tired of hearing about it, so I’m looking forward to a captive audience! I’m excited to focus not only on producing and analyzing data, but on learning how to give a good presentation. I’d love to add this skill to my repertoire.

What worries you about speaking at IIeX?

I haven’t had to do any public speaking since I finished grad school, so I’m nervous about getting back into it—mainly about forgetting something I want to say, losing my place, or not being engaging enough.

What is the most intriguing thing you will discuss in your IIeX talk?

Share of Ear is a study that examines audio listening using an innovative diary methodology. I’ll elaborate on how we capture this data, and some of the most interesting things our clients have done with it.

What are you most looking forward to by attending iiex?

I’ve only attended academic conferences in the past, so I’m looking forward to attending my first conference full of practitioners, and meeting other people working on exciting projects. Academic conferences always energized me and helped me focus on my work, and I am sure that this is no different in the non-academic world.

Please join Kaylee at her session!

Share of Ear: Measurement for All Forms of Audio

5:00pm – 5:20pm Jun 12

Share of Ear® provides new-to-the-world information about how Americans consume audio. While data exists on individual platforms and brands, before Share of Ear®, there was no single source that measured how Americans listen to all audio. Edison Research designed a study that would measure Americans’ time spent with audio. Respondents complete a 24-hour audio-listening diary that allows us to measure how much audio Americans consume in a typical day. It also measures the share of listening to various audio platforms, devices, locations, and audio content. Amanda will share the challenges of developing this new methodology along with some of the study’s most fascinating insights. Edison Research is know for its dynamic video presentations and will deliver data AND a show.

Interview with a new #IIeX NA speaker: Kaylee Schwitzer, @MomentDesign #MRX #NewMR

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#IIeX NA, #MRX, @MomentDesign, Interview, Kaylee Schwitzer, New Speaker, NewMR

As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Kaylee Schwitzer, an experience designer at Moment, a digital product strategy and design consulting firm in New York City. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

I’ve always wanted to speak at a conference but have never mustered up the energy to submit. I think I’ve just assumed that people who speak at conference are “experts.” While I am technically a “professional” designer, I have yet to feel like I’ve reached “expert” status. I finally decided to the pull trigger and submit after Meghan Nishiyama, the woman who led the connected home project that I worked on, convinced me that I had done enough work in the space to feel confident about having my own voice and presenting on the topic.

Why are you looking forward to speaking at IIeX?

While I work as a designer now, my background is in research so I’m really excited to speak to a research audience about where my two worlds come together. I’m also excited to be part of the conversation about how research can inform the decisions that we make about how new technology can and should impact our lives.

What worries your about speaking at IIeX?

I speak in front of audiences quite regularly at work but speaking in a formal setting at a conference is certainly new territory for me. My biggest fears are that I’ll lose my train of thought, that I won’t come off as relaxed and/or confident, and that I won’t be adding anything new to the conversation. That said, I’m optimistic that with enough practice and feedback, I’ll be confident in my talk come presentation day.

What is the most intriguing thing you will discuss in your IIeX talk?

In my talk, I use the story of how Betty Crocker Cake mix came to be to illustrate the historical complexities of home automation and to identify a few core principles to consider when designing for the connected home industry that takes people’s perceptions and attitudes into consideration.

What are you most looking forward to by attending IIeX?

I love talking with other researchers because I feel like I always end up having existential conversations about the impact of the work that we do. With such a wide range of topics covered at IIeX, I’m excited to hear other people’s stories and see where the conversation can go. I also love how re-energized and inspired I feel after leaving a conference and I’m sure that IIeX will be no different.

Please join Kaylee at her session!

Understanding and Designing for the Connected Home

4:20pm – 4:40pm Jun 12

In 2016, we saw an explosion in the connected home space. Largely a good thing for consumers, new competition has made connected home technology more affordable, accessible, and approachable. But, as companies continue to make new products that aren’t compatible or don’t communicate with one another, people are left with a collection of objects that work in isolation and the vision of a seamlessly integrated home experience is left unsatisfied. In this talk, we’ll take a look at:
– How homes have evolved over time to support innovations in home automation
– People’s current attitudes and adoption behaviors for connected home technology
– The key challenges that the industry will face in the next five, ten and fifteen years
– Five key principles to keep in mind when designing for the connected home

Speaking proposals now being accepting for new #mrx #Toronto conference

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#MRX, analytics, Annie Pettit, data science, event, NewMR, NewRSC, newrst, NGMR, Toronto

Not!

Are you eager to take the plunge and give your first talk at a research conference? Are you feeling not quite ready for such a big audience yet? Well, this is for you!

Taking the mantra of “be the change you want to see,” I am starting a speakers group in Toronto. This group will be comprised of NEW speakers only, people who want to practice speaking about research to other researchers.  Along the lines of an “open jam,” the plan is to meet for one hour every couple of months. Anyone who has never spoken at a conference is welcome to come. Anyone who wants to practice speaking by sharing a talk of one to fifteen minutes can take the stage (rather, the front of a boardroom) and give their talk. First come, first serve, no proposals. It will be the most stress free talk you’ve ever given as everyone in the room will know how you feel.  

On occasion, we’ll use the time to talk about how to write a good proposal or how to prep to get on stage. We might even have guest speaker nights where experienced speakers come to offer advice and critique.

June 23rd at 6pm will be our first meeting.  We’ll meet in downtown Toronto though I don’t know exactly where yet.  Please use the sign-up form to let me know you’re coming and whether you’d like to give a talk. This will help me find an appropriate meeting space.    

I really hope to see you there. Please bring a colleague. The more, the merrier!