Need funding to speak at an #MRX event?

Tags

@MRAmrx, amsrs, big data, diversity, DiversityOnStage, donate, esomar, Greenbook, iiex, mria, New Speaker, qrca, research

At a Greenbook #IIeX event I chaired recently, a speaker was really tight for cash. She had a great talk prepared, she was ready to take the stage for the very first time, and she has an awesome future ahead of her as a speaker. But since she didn’t work for a private company and she was wasn’t made of money herself, she needed a boost of cash or she would end up in debt making it happen. 

I took to gofundme, shared the request with my network, and got a lot of help from very kind people. Enough to give this new speaker a bit of a safety net and enough that I still have some cash. 

With that in mind, I have two objectives. 

1. If you would like to help more new speakers get on stage, please donate here. 
2. If you are in need of cash, read through my criteria below, and see if you qualify. If you do qualify, I expect you have the initiative to figure out how to send me your information. 

The Criteria To Recieve Cash

• I must be able to personally verify all of the details I request from you
• I must be able to connect with you on LinkedIn and see that you are legit. References from people I know would be helpful but absolutely not necessary. 
• You must have received an acceptance to speak at a market researchconference 
• It must be for the first talk you have ever given at a conference 
• You must demonstrate how you speaking at the conference increases the diversity of speakers at that conference
• You must tell me all of your sources of funding for the conference, including who your employer is and how much your employer is contributing 

Other Items of Note

• I will not respond to any queries other than to tell the people who are successful
• If you are successful, you must agree to being publicly named as a recipient.  (The donors deserve to know.)
• I will not fund anyone completely. You will still be responsible for a large portion of your costs. 
• My decisions are 100% subjective, final, and nonnegotiable.
• Probably some other rules that didn’t occur to me along the way. See my note re 100% subjective  

Yes, this sounds like a lot of rigmarole but people are donating their hard earned money to help deserving, undersupported people and I need to make sure their money is well spent. 

Thank you for supporting diversity!

New Speaker Series @ #IIeX Europe: Psychometrics and Human Behavior by Patricia Webber

Tags

2017, europe, Greenbook, Human Behavior, iiex, New Speaker, Patricia Webber, Psychometrics

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Psychometrics and Human Behavior

Patricia Webber, Non-Executive Director, Quinnel Alpha Deliberative

11:20am – 11:40am Feb 21

New Speaker Series @ #IIeX Europe: The Balance Between Strategy, Evaluation, and Innovation by Malaika Faz

Tags

2017, europe, Evaluation, Greenbook, iiex, Innovation, Malaika Faz, New Speaker, Strategy

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

The Balance Between Strategy, Evaluation, and Innovation

11:40am – 12:00pm Feb 20

Malaika Fazal, Research Analyst, Ministry of Education

The balance between strategy, evaluation, and innovation: – what I’ve learned about improving the practice of doing research while balancing long-term goals, increasing the use of evaluation, and encouraging innovation in a structured organization.

New Speaker Series @ #IIeX Europe: Why Your Community Recruitment is Going Wrong? by Asim Burney

Tags

2017, Asim Burney, europe, Greenbook, iiex, New Speaker, Recruitment, Why Your Community

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Why Your Community Recruitment is Going Wrong?
Asim Burney, Managing Director, Digital Age Research
11:00am – 11:20am Feb 21

This talk will bring an insider track to how to improve respondent participation and ensure your online communities thrive, with insights gathered from an online community developer, who has created and managed 600 online communities worldwide.
Go to tips and tricks will be included to help combat higher recruitment, how to take note of and implement trends as well as respondent engagement tactics direct from the Clients’ themselves.Close

New Speaker Series @ #IIeX Europe: Neuroscience Research into Brand Receptivity by Vuk Pavlovic

Tags

2017, Brand, europe, Greenbook, iiex, Neuroscience, New Speaker, Vuk Pavlovic

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Neuroscience Research into Brand Receptivity

Vuk Pavlovic, Project Manager, True Impact

9:40am – 10:00am Feb 21

With an estimated global investment spend in mobile video advertising to reach $25B by 2021, the need to understand the power and the perils of mobile video advertising has been in high demand. The challenges with mobile advertising are vast, however, the opportunity to create meaningful and positive interactions with audiences is great in mobile because of the data rich, highly engaged and personal nature of the mobile device.

MediaBrix, leaders offering in-app mobile video advertising platform, set out to measure the effectiveness of different mobile video ad solutions and to understand what attributes of the delivery method drive to a receptive user, get human attention and has a positive business impact. Together with True Impact, the research study employed neuro and biometrics to reveal how advertising delivery methods impact a brand. The study aimed to answer the following questions:

– What is the most efficient and effective way to advertise on a mobile device using video?
– What are the key factors that drive user receptivity and purchase intent?

The research identified that games and apps inherently feature highly gamified content which requires a high level of cognitive load supporting the idea of apps being a task oriented, user driven experience. Within the app/game environment, the research found new evidence for the brain’s reaction to emotionally targeted, rewarded and contextualized ad delivery methods.

Why did you submit to IIeX Europe?
IIeX Europe is a one of a kind event that provides a prestigious platform for new speakers and is at the same time a dynamic hub of learning and sharing, connecting business with cultural experiences.

What will you speak about and why should people attend your session?
Mobile tech is the new frontier, literally bringing marketing content to the customer’s fingertips.  I’ll be speaking about using neuroscience to test and inform our approach to advertising, humanizing the experience, going from mere exposure to collaboration and creating more positive brand associations.

Why have you never spoken at a conference before?
Sharing my experiences has always been an exciting prospect so I have spent 3 years working through every level of the neuromarketing process.  From customer to researcher to marketer, speaking to the many variables of the field requires a focused knowledge of a broad range of specializations.

What are you most looking forward to about IIeX Europe?
This will be my first time in Amsterdam!  Getting a glimpse of Europe is always a lifelong memory.  I also rarely get to see movies and with the long flight from/to Canada, I think I'll get in 4 or 5.  I assume hearing all the wonderful speakers at the conference is a given.

Any other comments you’d like to share?
My deepest gratitude for letting me take part in this amazing event.  It is a privilege and I can’t wait to meet everybody.

New Speaker Series @ #IIeX Europe: Amazon Case Study: Scoring Brands with an Intertwined Emotional Model by Baileigh Allen, MA, PRC

Tags

2017, Amazon, Baileigh Allen, Brands, case study, Emotions, europe, Greenbook, iiex, New Speaker

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Amazon Case Study: Scoring Brands with an Intertwined Emotional Model

11:20am – 11:40am Feb 20

Baileigh Allen, MA, PRC
Director, Customer Conversation Analytics, Brandtrust

Basic human truths fuel the success of the world’s greatest brands. With trust at the core, we can foster irresistible bonds with consumers that are difficult, if not impossible, to break. Without trust, a brand doesn’t stand a chance of consideration. Hear why the brand trust index is relevant to your organization, why trust is critical for your success and how the process of Metaphor Inquiry sets this index apart from all others. Using Amazon as a case study; this provocative model is engaging and the new way of scoring brands with an emotional model intertwined. We will focus upon:
– What does trust mean in the context of any relationship – brand or otherwise?
– How can we measure trust?
– How does metaphor inquiry set the brand trust index apart from all other indices currently available?

New Speaker Series @ #IIeX Europe: Globalization and the Democratization of Technology by Keza Kyanzaire

Tags

Democratization, europe, Globalization, Greenbook, iiex, Keza Kyanzaire, New Speaker Series, Technology

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Globalization and the Democratization of Technology: Monday Feb 20: 11:00am – 11:20am

 

Keza Kyanzaire

Junior Research Analyst

PATTISON Outdoor

New Speaker Series @ #IIeX Europe: Commercial Virtual Reality by Maarten van Grinsven

Tags

2017, europe, Greenbook, iiex, Maarten van Grinsven, New Speaker, Virtual Reality

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Commercial Virtual Reality

9:20am – 9:40am Feb 21

Maarten van Grinsven, CEO, VisionaiR3D

New Speaker Series @ #IIeX Europe: Automation, Machine Learning and AI by Saida Isamova

Tags

2017, AI, europe, Europe: Automation, Greenbook, iiex, Machine Learning, New Speaker, Saida Isamova

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Automation, Machine Learning and AI

9:00am – 9:20am Feb 21

Saida Isamova, Client Services Engagement Manager, Infotools

Automation, machine learning and AI are the new buzz words in Market Research. This presentation will explore what the differences are, where they’ve been already implemented and what the new frontiers may lie.
Automation and machine learning has already been implemented in a number of MR processes, but we are far from finished. Automated report writing and insights generation (i.e. the machine finds the results and writes the report for you) are just around the corner. And the presentation will show some of these examples.

New Speaker Series @ #IIeX Europe: Cognitive Semiotics: Where Behavioural Science Meets Artistic Interpretation plus interview by Tom Sil Cheung Cantle

Tags

2017, Artistic Interpretation, Behavioural Science, Cognitive Semiotics, europe, Greenbook, iiex, New Speaker, Tom Sil Cheung Cantle

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Cognitive Semiotics: Where Behavioural Science Meets Artistic Interpretation

12:20pm – 12:40pm Feb 20

 Tom Sil Cheung Cantle
Senior Research Manager, Irrational Agency

Behavioural science has made significant inroads into market research in recent years and has been adopted by both qualitative and quantitative practitioners. In qualitative research, these innovations have so far mainly been limited to an ad hoc integration of behavioural economics concepts such as biases and heuristics into the analysis stage.

A new academic discipline pioneered in practice by the Irrational Agency, cognitive semiotics uncovers the mental architecture of meaning that underpins consumers’ unconscious thoughts. The method uses thematic analysis to interpret and decode communication artefacts such as advertising, packaging or product design as well as the cultural codes conveying the story a brand or product wants to tell. Combining the well-established theory from the study of semiotics with experimental evidence from cognitive psychology, design psychology and sensory marketing theory unlocks new and deeper levels of consumer understanding.

This talk will show delegates how to:
– Understand cognitive semiotics
– Integrate behavioural science with semiotics
– Apply the ideas through using practical examples of how cognitive semiotics can be used in advertising as well as product and packaging design

1) Why did you submit to IIeX Europe?

I submitted to IIeX Europe because my manager, Elina Halonen, had many positive things to say about the conference and the interesting topics discussed there. On finding out about the content of past conferences, as well as seeing the calibre of delegates the conference attracts, it was a very easy decision to apply to speak.

2) What will you speak about and why should people attend your session?

It’ll be a really engaging and intellectually stimulating session, in which I will be speaking about cognitive semiotics, and all about how we have translated the emerging, transdisciplinary academic theory behind it into practice for commercial research. It’s a really exciting new way of looking at semiotics because of the synergies we have identified, and the approach we have developed, through combining semiotic theory and our agency’s deep knowledge of behavioural science (involving, as it does, cognitive, behavioural and evolutionary psychology to name just three of the disciplines that form “behavioural science”).

I’ll be providing an outline of what cognitive semiotics is, how our approach works, plus providing some examples (perhaps interactively) to show how this works.

3) Why have you never spoken at a conference before?

I was never given the opportunity at previous roles.

4) How are you feeling about presenting for the first time? Excited? Scared?

A mixture of the two! I think I will feel it more nearer the time

5) What are you most looking forward to about IIeX Europe?

I think speaking and then hearing people’s reactions – as it’s my first time, it’s all about that for me.

New Speaker Series @ #IIeX Europe: River-sampling is back… and it’s mobile! plus Interview with Gabrielle Flinn

Tags

2017, europe, Gabrielle Flinn, Greenbook, iiex, mobile, New Speaker, River sampling

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

River-sampling is back… and it’s mobile!
Gabrielle Flinn, Mobile Survey Scientist, Qriously
11:40am – 12:00pm Feb 21

Fifteen years after their widespread adoption, panel-based online research faces growing criticism from clients (unrepresentative panelists, lack of honesty, scale issues, falling answer rates….). Panel-based research is more disconnected than ever from the way consumers are really willing to share their opinions. The goose that laid the golden eggs seems to be dying. As the recent polling failures outline (Brexit, Trump, French Primaries), telephone polls are not doing any better. Adding a “mobile” component (calling mobile phone or have a mobile-only sub-panel) is not helping much. The future might actually lie in mobile river sampling, especially when done in-app and at scale by leveraging the existing mobile ad-tech infrastructure.

As the pioneer of mobile programmatic sampling, Qriously will explain how it works, why it is the next big thing and go through some quick case studies demonstrating how reliable it is.

1) Why did you submit to IIeX Europe?

We submitted because we believe that we’ve found a new and exciting way of conducting market research, and we want to share our methods and findings with the wider research community. Our belief is that traditional market research is struggling, suffering from declining participation rates and panellists who no longer represent a wider population. Qriously’s river sampling methodology aims to change this, and give everyone a chance to be included in market research and political polling.

2) What will you speak about and why should people attend your session?

I’ll be speaking about the technology and methods that have allowed us to successfully predict Brexit, Trump’s victory in key rust-belt states and (very recently) the results of the Italian constitutional referendum! I’ll mostly be speaking to our political polling work, but of course our tech can be used for traditional market research as well (and we operate in that space most of the time). I’ll be presenting some case studies and talking about our plans for the future, including the upcoming French and Dutch elections!

3) Why have you never spoken at a conference before?

I’ve never spoken before because I haven’t had the opportunity – I’ve been to ESOMAR and a few other events but always as an attendee, not a speaker or panelist. Am looking forward to this one!!

4) How are you feeling about presenting for the first time? Excited? Scared?

Mostly excited with a small helping of nerves. I’m sure the balance will shift in the opposite direction as the date draws nearer! 😉

5) What are you most looking forward to about IIeX Europe?

I’ve never been to IleX before, so I’m excited to see what the conference has to offer and listen to all the amazing speakers. I’ve also never been to Amsterdam, so it’ll be a great opportunity to explore the city – my partner will be joining me after the conference and we’ll go on a bit of a tour!

6) Any other comments you’d like to share?

Just wanted to thank IleX for the opportunity to speak, and also to say how great this initiative is. If you’re young or new to speaking – or new to an industry – it can be really difficult to get invited to talk. There’s always someone older, more experienced or more charismatic to take the stage (especially at big companies). It’s really nice to have an opportunity to speak in an environment where all the other speakers are also new – less pressure and more support from a friendly audience. It’s a really cool idea and I can’t wait to get involved.

New Speaker Series @ #IIeX Europe: Virtual Reality gives Business People Super Powers plus Interview by Lily Snyder

Tags

2017, europe, Greenbook, iiex, Lily Snyder, New Speaker, Virtual Reality

IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Virtual Reality gives Business People Super Powers
Lily Snyder, Chief Operating Officer, Doghead Simulations
10:40am – 11:00am Feb 21

Business people are tied down and made less efficient with the amount of different technology and tools needed to communicate. Virtual Reality is the solution, minimizing barriers to communication and enhancing human collaboration in a distributed, globalized business world.

– We are successful when we can collaborate and communicate around a problem.

– Tech/business teams today are distributed all around the world, making collaborating expensive and technically frustrating.

– Virtual reality is the tool that is key to distributed team collaboration, bringing solving problems and creating solutions to the next level.

1) Why did you submit to IIeX Europe? I submitted to speak at IIeX Europe because I thought that being part of a virtual reality startup would bring the type of innovative thinking that IIeX was looking for in their speakers. I submitted to talk because I wanted to share my knowledge and learn what others are doing to innovate in the industry.

2) What will you speak about and why should people attend your session? I will be speaking about virtual reality gives business people super powers. People should attend my session to learn about how virtual reality can enhance the business meeting experience. Not only can VR teleport team members into the same meeting room from across the globe, but it can provide insights into team members behaviors which can be used to create successful projects.

3) Why have you never spoken at a conference before? I have not spoken at a conference before but it always seemed like such a great experience. I look forward to speaking at IIeX because it seems like it will be a great crowd with fun energy.

4) How are you feeling about presenting for the first time? Excited? Scared? I am excited! I think I’m still on a high for being chosen to speak in the first place. Everyone has been so helpful so far in preparing to speak. I think it is going to be great.

 

5) What are you most looking forward to about IIeX Europe? I am most looking forward to listening to other speakers, hear what innovation is coming our way and how to apply that to my business, and hopefully make some good friends.