Meet the #IIeX NA 2018 new speakers: Dan Currier and Neuroscience #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Dan Currier, Director at Kantar Millward Brown. Find Dan on LinkedIn.

  1. What tip have you received that was most helpful in preparing to be a speaker? Force yourself to speak slowly. Once I get going, I can spout out words like a fire hose, but slowing down not only helps the audience understand me but also calms my nerves and clears my thoughts.
  2. What would you say/recommend to other people who have never spoken at a conference before? Speaking is such a great way to challenge yourself and discover new things about yourself- you may have a hidden talent you never knew you had!
  3. Why do you want to speak at IIeX? IIeX is such a great convergence of great ideas that its honoring to be able to contribute.
  4. What are you most looking forward to about IIeX? Seeing some exciting new thoughts and innovations to drive our industry forward.

Dan Currier, Director, has been with Kantar Millward Brown for 8 years. While at KMB, he has held several client-facing management and analyst roles, working on a wide variety of clients and industries. His research experience includes brand equity, copytesting/creative development, and analytics, with a specific focus on measuring in-market brand performance through traditional and new methodologies. Prior to joining KMB, Dan worked in media buying and planning with Group M. He received his Bachelors in Journalism (Advertising concentration) from the University of Georgia and received his Masters of Arts in Journalism from the University of Georgia.

A Change of Pace: Faster Neuroscience, Greater Impact

4:20pm – 4:40pm Jun 11

Neuroscience techniques have unlocked a new world of research insights, yet are often time consuming, costly, and disconnected from other streams of research. In this presentation, I’ll share some ways we’re “speeding up” neuro research at Kantar to unlock insights faster:
-Building dashboard-based visualizations of techniques
-Utilizing neuro techniques side by side with, and sometimes as a replacement of, traditional in-market tracking

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Meet the #IIeX NA 2018 new speakers: KaRene Smith and Storytelling #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet KaRene Smith, Founder of Shine Insight. Find KaRene on LinkedIn.

  1. Why have you never spoken at a conference before?  The opportunity has never presented itself and, oddly enough, I’ve spent the past several years selecting the topics and crafting the speaking decks for numerous conferences.  My words and slides have been present, just not me.
  2. What tip have you received that was most helpful in preparing to be a speaker?  For years, I have been an ardent follower of Nancy Duarte, so it would be hard to pick just one tip that has been the best.  But I believe that the most important thing that most people forget is to get the story first and work on slides last.  Slides should be support for your talk – not the other way around.  Also, they should not be text-heavy documents or used as a teleprompter.
  3. What would you say/recommend to other people who have never spoken at a conference before?  The audience isn’t expecting you to be perfect, so don’t stress about that.  If you know your topic, do your pract
  4. ice, and put in the time understand what your audience truly wants out of the session, you’ll knock it out of the park.
  5. Why do you want to speak at IIeX?  After 20 years working on the supplier and client side, I’m in the process of starting my own insights agency.  Speaking is a perfectly fitting way to kick off my new adventure.
  6. What are you most looking forward to about IIeX?  There are so many amazing things happening in our industry right now that it’s a challenge to keep up.  I’ll be scanning all the booths and sessions to search out new tools or perspectives that I can take to my clients or increase my own knowledge.   Also, you can’t beat a conference to reconnect with old colleagues and make interesting new connections.

KaRene Smith, Founder, Shine Insight

KaRene is one of the rare simultaneous left and right-brained individuals who enjoys digging into data just as much as creating logos. For the past 20 years, she has worked in a variety of insights roles supporting some of the world’s biggest brands including P&G and Levi Strauss. She has had a unique career including roles in analysis, consulting, training, art direction, and marketing. Today, she is working on her own endeavor, Shine Insight, a research consultancy to help insights professionals shine in today’s’ rapidly evolving industry.

Tell Me a (Visual) Story: Packaging Insights for Your Insight Consumers

4:40pm – 5:00pm Jun 11

There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through:
– Visual Design 101
– Tools and Tips
– Do and Don’t
– Going beyond Powerpoint

Meet the #IIeX NA 2018 new speakers: Bethan Turner and Data Science #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Bethan Turner, Head of Data Insights at Honeycomb Analytics. Find Bethan on LinkedIn.

  1. Why have you never spoken at a conference before? I’ve only really spoken at smaller events before, and the feedback and interest I’ve been getting from the audiences there made me believe I might have something worth sharing at a bigger conference. So, when the opportunity came along, I went for it!
  2. What tip have you received that was most helpful in preparing to be a speaker? Count the number of useful tips and pieces of information you’re giving to the audience. You need to know your audience will leave your talk having learnt something worthwhile (that isn’t about you, your brand, or your products!)
  3. What would you say/recommend to other people who have never spoken at a conference before? Go for it! The audience is there because they want to hear what YOU have to say.
  4. Why do you want to speak at IIeX? I think it’ll be a great experience to speak alongside some of the most well-known names in the industry.
  5. What are you most looking forward to about IIeX? I can’t wait to hear some of the other talks, and to chat to other professionals in the industry about what their plans and ideas are…

Bethan Turner, Head of Data Insights, Honeycomb Analytics

Bethan Turner is Head of Data Insights at Honeycomb Analytics. With a background in Maths and Stats, she started (and abandoned) a PhD after being told she was “too real-world minded”. Since then, she has used her analysis skills to understand what people think, and why they do what they do, in the real world. She has always worked in analysis in market research, but has recently set up a data science agency which focuses on bridging the gap between research and analytics.

The What & the Why: Building a Bridge Between MR and Data Science

Data science has entered the market research world in a big way. Though it seems like everyone is and should be using it, that’s simply not the case. In this presentation, learn how and when you should fuse big data and traditional market research to deliver richer, more insightful stories that have a greater impact for clients. We’ll specifically discuss considerations for combining the methodologies including why it isn’t always the best idea, what to consider once you’ve decided data science is the right direction to take, and examples of when it’s gone well when combined with traditional market research.

Meet the #IIeX NA 2018 new speakers: Dydra Virgil and Multiculturalism #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Dydra Virgil, Principal at V&L Research and Consulting, Inc. Find Dydra on LinkedIn.

  1. Why have you never spoken at a conference before? I’ve been in the market research industry for 25 years (that’s when I stopped counting).  During that time, I’ve been involved with MRA and Insights Association on the local as well as the national level.  For years, I’ve been an admirer of the IIeX and its contribution to the market research industry.  The reason I have not spoken at the conference before is I was never asked to.  When an invitation was extended, I happily accepted.
  2. What tip have you received that was most helpful in preparing to be a speaker? Take advantage of the assistance provided to first-time presenters.  Previous award-winning, “Top Shelf” IIeX presenters who have successfully provided conference audience with informative and entertaining talks are willing to share insights, speaking tips, and instructional webinars to help you be a great presenter.  They provide assistance with developing a topic, guidelines for a successful delivery and feedback on your overall presentation.  Take advantage.
  3. What would you say/recommend to other people who have never spoken at a conference before? If you have been invited to speak at the conference, your talent and expertise have already been recognized.  You will have all the support you need to be an excellent presenter.
  4. Why do you want to speak at IIeX? I’ve been in the market research industry more than 25 years helping clients expand or improve their corporate footprint within the multicultural marketplace.  I want to share my knowledge and research experience among these diverse consumers with my colleagues.
  5. What are you most looking forward to about IIeX? Looking forward to networking with colleagues who have a shared interest in market research among multicultural communities.

Dydra Virgil, Principal, V&L Research and Consulting, Inc.

Dydra Virgil has more than 25 years of experience in market research.  She’s a skilled moderator and consultant capable of developing studies to solve clients’ problems and digging beneath the obvious to uncover the meanings and motivations for participants’ reactions. She has conducted research to support creative development, strategic plans, product development and marketing plans.  Dydra has conducted numerous qualitative and quantitative studies for clients including Coca-Cola, P&G, McDonalds, Centers for Disease Control and Prevention, Wal-Mart and Emory School of Medicine to name a few.  All of these studies involved African-American and/or Hispanic participants. Ms. Virgil has an MBA from Wake Forest University with a specialty in Marketing Research and an undergraduate degree in Economics from the University of North Carolina at Chapel Hill. Through Ms. Virgil’s leadership, V&L Research and Consulting, Inc. has been recognized as one of the Top 50 Market Research Firms Certified Through the Greenbook Health Certification Program, The Greenbook, New York American Marketing Association.

The Browning of America

5:20pm – 5:40pm Jun 11

Given growth and immigration, the demographics of the USA are slowly changing. In this presentation, we’ll detail how the “Browning of America” will impact the need for new insights and thinking about the way we conduct marketing research. Through a series of case studies related to multicultural markets, demographic trends, and future corporate marketing we will relook at the methodologies needed to capture insights about this marketplace, and how this could affect your research business.

Meet the #IIeX NA 2018 new speakers: Scott Boyer and Brand Trust #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Scott Boyer, EVP at Brandspark International. Find Scott on LinkedIn.

  1. Why have you never spoken at a conference before? I have always been the “behind the scenes” person focusing on operations and analytics.
  2. What would you say/recommend to other people who have never spoken at a conference before? Tackle your fears and try it.  Leverage the people around you to help.
  3. Why do you want to speak at IIeX? As I have progressed in my career, I now have more time to focus on advancing thinking in topic areas that interest me. IIEX provides me with an opportunity to start sharing these thoughts. As a natural introvert, it has also given me an opportunity to  develop my voice.
  4. What are you most looking forward to about IIeX? Meeting other professionals in our industry and learning about all the new methodologies and solutions that we can leverage to help our clients.

Scott Boyer, EVP & Partner, Brandspark International

Scott Boyer is a passionate insight professional with over 18 years of experience and a varied multi-disciplinary background of math theory, economics and marketing. With this experience and BrandSpark’s context-centric research approaches, he helps uncover strategic insights that fuel leading brands to continuously outperform their competition. Scott believes successful strategies are fueled by thought provoking consumer insights that challenge existing norms. As a partner at BrandSpark International Scott is currently helping his clients understand the impact of the omni-channel shopping experience on consumers’ mindset and behaviour as well as how to best navigate the e-commerce landscape.

Trust is an essential driver of sales and loyalty, yet the dynamics of trust are changing. Based on a series of proprietary studies and an analysis of over 10 years of insights from BrandSpark International’s Most Trusted Awards program, Scott Boyer will examine the trade-offs that consumers make when assessing whether or not to trust a brand. Attend this session to find out what your brand can start doing today to help foster and strengthen consumer trust.
– The surprising relationship between brand longevity and trust
– The role of corporate altruism in promoting trust
– The impact brick and mortar vs. ecommerce can have on building trust with consumers.

Meet the #IIeX NA 2018 new speakers: Kristy Ward and Automation #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Kristy Ward, an Analyst at SKIM. Find Kristy on LinkedIn.

  1. Why have you never spoken at a conference before? I am early on in my career, so have not had the opportunity to yet!
  2. What tip have you received that was most helpful in preparing to be a speaker? To take it one step at a time! Much like running a marketing research project, you must go through each step of the process to get the presentation done. So, outline, create a game plan, and then start creating your presentation.
  3. What would you say/recommend to other people who have never spoken at a conference before? If you are given the opportunity to, go for it! Everyone at SKIM has been incredibly supportive, and I have already learned so much from people in the company who are pros at speaking at conferences.
  4. Why do you want to speak at IIeX? I volunteered at IIeX North America in June 2016 as a graduate student, and it ignited my passion for marketing research! I loved meeting professionals in all different roles in the industry, as well as getting to see the “behind the scenes” of how a large conference like IIeX is run. I am so excited to have the opportunity to be a part of it, but in a different type of role, this year!
  5. What are you most looking forward to about IIeX? I’m very excited to get to go back knowing more about the industry this time than when I was a graduate student. Also, I am just so excited to have the opportunity to speak at such a large, distinguished conference so early on in my career.

 

Kristy Ward is an Analyst in the SKIM Atlanta office, advising technology and telecommunications clients on consumer insights. She is an expert in claims and message testing, as well as turning insights into visual, compelling reports. She holds a Master’s of Marketing Research from the University of Georgia.

  • With the increasing intensity of competition and the growing impact of digital transformation, it’s become even more important to provide our clients with insights quickly, accurately, and with careful thought. Using examples from several recently completed telecom and CPG projects, attendees will learn how to take advantage of automation, as well as templates, global team time zone shifting, and structured processes to successfully turn around client research requests and vastly exceed client expectations. Learnings will be shared for each stage of the process from data cleaning to analysis, and reporting. We will also share optimization “to-do’s” for both suppliers and clients.

Meet the #IIeX NA 2018 speakers: Ana Galindo and Virtual Reality #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Ana Galindo, Vice President of Marketing at VANTEDGE. Find Ana on LinkedIn.

  1. Why have you never spoken at a conference before?   I have been invited to speak at conferences that required travel and at that time, the company I was working for did not have a budget for travel. Also, that company only let directors and above speak at conferences and I was just a Sr. Manager.
  2. What tip have you received that was most helpful in preparing to be a speaker?  Toastmasters has always given me the best advice and training. One that I abide by is to start with an attention getter rather than a “hello my name is…”
  3. What would you say/recommend to other people who have never spoken at a conference before?  Just go for it!  It is time to put yourself to the challenge! If not now, when?
  4. Why do you want to speak at IIeX? The format of short, focused topics makes on innovation in research makes speaking at IIeX very compelling / hard to resist.
  5. What are you most looking forward to about IIeX? Listening to other speakers, learning new solutions, and making new connections.

Ana Galindo
Over the past 20 years, Ana has set herself apart as an innovative leader at UPS, Home Depot, Walmart and Kodak. Her experience as a senior analyst, insights director, and global strategist uniquely positions her to lead VANTEDGE’s Marketing Insights & Strategy team. She grew up in Mexico City and feels a strong responsibility to address multicultural realities. Her extensive understanding of our industry allows her to act as a partner in helping our clients achieve their goals.

Doubling the ‘R’ in VR – Using Virtual Reality to Make Marketing Research an Engaging Experience
12:00pm – 12:20pm Jun 11
Analysts are projecting head mounted devices, virtual reality accessories, and VR content to be a $21 billion industry by 2020. By next year, there will be more VR users in the world than people in the United States. Clearly, people are ready to take advantage of VR and embrace its many benefits. Join us to learn how VR is being used to uncover real-time insights on spatial and prototype concept testing faster and for much less than previously possible. Whether you’re designing new venue/retail layouts, new CPG/FMCG products, or new cars, learn how VR will benefit your research processes.

Meet the #IIeX Europe 2018 speakers: Sam Curtis and Data Ecosystems #IIeXeu #IIeX2018

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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Sam Curtis, Managing Director at Moment10. Find Sam on LinkedIn

  1. Why have you never spoken at a conference before?  Not sure! Always had a boss before I guess…
  2. Why did you decide to speak at IIeX Europe? Had written with some of the Greenbook authors before so knew about the conference. The focus on innovation is key.
  3. What are you looking forward to the most about IIeX Europe? Meeting loads of interesting people!
  4. What do you hope to learn from this event? A good perspective on the pace of change in the industry – are we moving quickly enough?

The Kid in the Corner
3:00pm – 3:20pm Feb 19
While clients are becoming increasingly data-driven, the market research as a whole is not experiencing significant growth. This presentation will argue that a major factor behind this is the rise of data ecosystems and the inability of many research approaches to connect into those ecosystems and add value.
My presentation will deliver:

  • An understanding of the ecosystems that are growing, what they are used for, and how you can integrate into the
  • Practical explanation of why many research approaches fail to integrate
  • Recommendations for how the industry should be adapting to this challenge

Meet the #IIeX Europe 2018 new speakers: Anije Lambert and Building a Research Company in Guyana #IIeXeu #IIeX2018

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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Anije Lambert who is the Founder and Director of the Project Development Consultancy (PDC Research). She holds a Bachelor’s Degree in Sociology from the University of Guyana.  Anije focuses on data collection, data analysis, and data management and consulted with global research companies. In addition, she is the Guyana Representative of SCL International, the Chair of the Membership Committee on the Georgetown Chamber of Commerce Council, and an Esomar Representative. Anije is a 2016 Young Business Executive nominee (Guyana) and won a 2017 Gini Valentine Award.
Find Anije on LinkedIn
Find Anije on Twitter

  1. Why have you never spoken at a conference before? I worried that my content wasn’t as brilliant or innovative or cutting edge to the market. I guess you can say it was 85% fear based, but I used 15% of logical reasons such as work, no time, expenses – IT’S SO EXPENSIVE to go to anywhere from Guyana! Let’s not talk about the Visa Requirements. The process could be so complicated that you have to travel to another country to submit your visa application. At the end of the day, those answers were just really smart answers to mask my fear. Where there is a will, there is a way!
  2. Why did you decide to speak at IIeX Europe? A dear friend of mine sent me a twitter message saying that this was a good idea. I first dismissed it (again the first logical reason – the expense), but something sparked. Why not step outside of my comfort zone?  So I applied and I got to be a speaker. There was no turning back.
  3. What are you looking forward to the most about IIeX Europe? To be inspired! I went to IIeX Atlanta and that event changed me. It changed the frame of my outlook on the Market Research Industry.
  4. What do you hope to learn from this event? I want to learn about the new technologies that are emerging within market and social research, tech that brings about greater depth into the ocean of insights. That sounds generic or cliche but I really mean it. New technologies are super cool. I feel like a kid in a toy store. I mean, who doesn’t get excited at the thought of gadgets and new methodologies. If you don’t, you need to reconsider your profession.
  5. What would you like people to take away from your presentation? I’d like my presentation to be one that makes you question traditional beliefs and share a story that gives hope. I want to share a story that moves the listener into the running position and propels them to take off.
  6. Anything else? Yes, I think interviewees usually end with something smart [Laughs] We are always bombarded with the concept of ‘never giving up.’ And we beat ourselves up. Whenever we face a situation, we bow out. But the reality is that it’s okay to give up. Yes, sometimes giving up means scrapping the one idea that could have brought in millions. But sometimes, giving up simply means letting go of things that drain you, and allowing something greater take its place. What makes life so special is that as long as you are breathing, you can begin again.

Building the MR Industry from the Ground Up: Guyana Case Study
11:40am – 12:00pm Feb 19
This session will discuss the growing market research industry in Guyana, including the challenges researchers will face in Guyana and other Caribbean nations, and approaches used to build the market research industry in Guyana.

Meet the #IIeX Europe 2018 new speakers: Maurice Gonzenbach and #AI #IIeXeu #IIeX2018

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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Maurice Gonzenbach, the Co-Founder of Caplena GmbH. Maurice brings together an IT background, focused on Machine Learning techniques for language and image problems, with hands-on entrepreneurial and consulting experience.
Find Maurice on LinkedIn

  1. Why did you decide to speak at IIeX Europe? I’m a techie by training but recently I have worked more and more on software tailored to market research professionals. Speaking at IIeX is a great opportunity to share my ideas on how core processes of market research like survey analysis could be done in the future. I will hopefully be able to challenge the audience with ideas but expect them to do the same with me. Finally, we of course also want to show people things we created, like codit.co, our platform for coding surveys using AI.
  2. What are you looking forward to the most about IIeX Europe? Being a young start-up and relatively new to the industry, I’m very excited to meet industry veterans as well as other newcomers to learn more about the challenges they are facing and ideas they are pursuing. I hope to go home with dozens of new connections, a few new friendships, and of course many new collaborations 🙂
  3. What is the most intriguing thing you will discuss in your IIeX talk? I’ll try to challenge some views of mainstream media on AI and the seemingly imminent coming of general AI. In my opinion, for many years to come, companies employing this technology successfully will rely on tailored AI.
  4. What do you hope to learn from this event? We have dozens of ideas on how to improve things or do them differently. But as John Salvatier nicely illustrated in his blog, “reality has a surprising amount of detail”. Together with senior industry experts we want to figure out those details and explore approaches to improve things in ways that these details are taken care of.

Real Data has Curves: Why You Should Train Your Own AI
11:20am – 11:40am Feb 19
We will show on real data why it is often necessary to build your own AI instead of relying on a general purpose solution from big tech companies. Participants will experience live 3D-visualizations of state-of-the art machine learning techniques which they can explore themselves. Finally, we will show interactively how to train your very own AI to code a survey.
– One-fits-all-solution actually fits no-one (real data has curves)
– Interactive visualizations
– Building custom AI that beats the general Google API in your domain isn’t (that) hard

Hey buddy, can you spare a dime to help a new speaker? #IIeXeu #IIeX2018 #IIeX

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Image result for gofundme logoHow much did it cost you to attend the last conference you went to?

For most people, the answer to this question is not $1000 or $1500. The answer is $0. Your company sponsored your attendance so that you would learn a lot and bring back inspiration and knowledge for your colleagues.

For other people, however, that money can only come out of their own pocket. When you work for a non-profit, social service, government department, or if you took the plunge and are currently struggling with debt after starting your own company, the only way to attend a conference is to fork out the money yourself.

The huge cost is prohibitive for many people and is a major reason why we don’t see greater diversity on stage.

If speaker diversity matters to you, and you can spare a dime, please visit this GoFundMe and help a brand new speaker.

We have a potential speaker right now who would really appreciate the funding to be able to share their unique story as a conference speaker for the very first time.

Please help make it happen!

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Need funding to speak at an #MRX event?

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At a Greenbook #IIeX event I chaired recently, a speaker was really tight for cash. She had a great talk prepared, she was ready to take the stage for the very first time, and she has an awesome future ahead of her as a speaker. But since she didn’t work for a private company and she was wasn’t made of money herself, she needed a boost of cash or she would end up in debt making it happen. 

I took to gofundme, shared the request with my network, and got a lot of help from very kind people. Enough to give this new speaker a bit of a safety net and enough that I still have some cash. 

With that in mind, I have two objectives. 

  1. If you would like to help more new speakers get on stage, please donate here. 
  2. If you are in need of cash, read through my criteria below, and see if you qualify. If you do qualify, I expect you have the initiative to figure out how to send me your information. 

The Criteria To Recieve Cash

  • I must be able to personally verify all of the details I request from you
  • I must be able to connect with you on LinkedIn and see that you are legit. References from people I know would be helpful but absolutely not necessary. 
  • You must have received an acceptance to speak at a market researchconference 
  • It must be for the first talk you have ever given at a conference 
  • You must demonstrate how you speaking at the conference increases the diversity of speakers at that conference
  • You must tell me all of your sources of funding for the conference, including who your employer is and how much your employer is contributing 

Other Items of Note

  • I will not respond to any queries other than to tell the people who are successful
  • If you are successful, you must agree to being publicly named as a recipient.  (The donors deserve to know.)
  • I will not fund anyone completely. You will still be responsible for a large portion of your costs. 
  • My decisions are 100% subjective, final, and nonnegotiable.
  • Probably some other rules that didn’t occur to me along the way. See my note re 100% subjective  

Yes, this sounds like a lot of rigmarole but people are donating their hard earned money to help deserving, undersupported people and I need to make sure their money is well spent. 

Thank you for supporting diversity!