Interview with a new #IIeX NA speaker: Keri Vermaak, @Infotools #MRX #NewMR

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As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Keri Vermaak from Infotools. She has worked internationally in the research industry for nearly 20 years in both agency and client-side roles. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

In the past, it’s been easy to be in a support role at IIeX while members of our senior team presented. Time to get out from behind the table! My colleague took the bold step to speak at the IIeX in Amsterdam. That gave me a vision for trying it myself. What a hero (thanks Saida Isamova for leading the way)!
Why are you looking forward to speaking at IIeX?

Can I tell you after I’ve done it? Seriously! Actually, my hope would be to get off the stage and have a few meaningful conversations. Knowing that I connected on a topic that’s relevant for others would be a terrific ‘win’.

What worries your about speaking at IIeX?

I’m mainly concerned that my own perspective doesn’t offer enough ‘innovation’ given the esteemed audience. Of course, passing out on the stage is another worry! (I have blacked out before so if I wear a padded helmet, I won’t be laughed at, right?)

What is the most intriguing thing you will discuss in your IIeXtalk?

That there is much to gain from experimenting with unleashing data from organizational siloes and that there is always the option of ‘not doing research at all’.. and that should put a chill up a few spines!

What are you most looking forward to by attending IIeX?

This will be my 4th year attending IIeX in Atlanta and many of the innovations put forward in the conference are always so memorable. I like that this conference broadens my perspective for what is possible in our discipline. It’s easy to get myopic: my company, our clients, these projects, etc. In reality, people are doing innovative things in many areas!

Please join Keri at her session!

Sid, the neighbor kid in Toy Story, cobbled together creepy, mutant toys that functioned, but didn’t look quite right as they were created from mismatched parts. These misshapen outcomes can be likened to the effect of siloes within the market research process, leaving us orphaned data that we try to piece back together into a cohesive whole. So how do we overcome the inefficient, long-standing compartmentalization of steps – obtaining data, collecting data, organizing data and creating /visualizations from that data? Although our industry has been historically slow to disrupt and innovate, adopting new technology can create more impactful outcomes and save time, our most valuable commodity. By taking lessons from other industries and experts within our own, we can start to optimize the process by efficiently wielding the technological advancements that are now available to us – hyper-personalization, automation, machine learning and much more. With the right innovations inside the sandbox, our data can start playing nice in order to take successful action.

-Explore traditional inefficiencies in the market research playground and the risks to quality and outcomes.

-Find out how to wield new technologies and innovations to help data “play nice” for better actions, more quickly.

-Discover how new technology adoption can create a more nimble, proactive market research program.

See Also:

Interview with a new #IIeX NA speaker: Amanda Marziliano, @EdisonResearch #MRX #NewMR

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As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Amanda Marziliano, Ph.D., Manager of Research at Edison Research. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

I’m early on in my career, so I haven’t had the opportunity just yet. During my doctorate, I taught several courses and presented in various contexts, but I haven’t had the chance to present as a professional yet. Now that I’m more settled into both my position and the industry, I felt ready to take on the challenge.

Why are you looking forward to speaking at IIeX?

I’ve been working on Share of Ear for close to two years, and have gotten very familiar with it. I love to talk about it to anyone who will listen, and most of my friends and family are getting tired of hearing about it, so I’m looking forward to a captive audience! I’m excited to focus not only on producing and analyzing data, but on learning how to give a good presentation. I’d love to add this skill to my repertoire.

What worries you about speaking at IIeX?

I haven’t had to do any public speaking since I finished grad school, so I’m nervous about getting back into it—mainly about forgetting something I want to say, losing my place, or not being engaging enough.

What is the most intriguing thing you will discuss in your IIeX talk?

Share of Ear is a study that examines audio listening using an innovative diary methodology. I’ll elaborate on how we capture this data, and some of the most interesting things our clients have done with it.

What are you most looking forward to by attending iiex?

I’ve only attended academic conferences in the past, so I’m looking forward to attending my first conference full of practitioners, and meeting other people working on exciting projects. Academic conferences always energized me and helped me focus on my work, and I am sure that this is no different in the non-academic world.

Please join Kaylee at her session!

Share of Ear® provides new-to-the-world information about how Americans consume audio. While data exists on individual platforms and brands, before Share of Ear®, there was no single source that measured how Americans listen to all audio. Edison Research designed a study that would measure Americans’ time spent with audio. Respondents complete a 24-hour audio-listening diary that allows us to measure how much audio Americans consume in a typical day. It also measures the share of listening to various audio platforms, devices, locations, and audio content. Amanda will share the challenges of developing this new methodology along with some of the study’s most fascinating insights. Edison Research is know for its dynamic video presentations and will deliver data AND a show.

Interview with a new #IIeX NA speaker: Kaylee Schwitzer, @MomentDesign #MRX #NewMR

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As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Kaylee Schwitzer, an experience designer at Moment, a digital product strategy and design consulting firm in New York City. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

I’ve always wanted to speak at a conference but have never mustered up the energy to submit. I think I’ve just assumed that people who speak at conference are “experts.” While I am technically a “professional” designer, I have yet to feel like I’ve reached “expert” status. I finally decided to the pull trigger and submit after Meghan Nishiyama, the woman who led the connected home project that I worked on, convinced me that I had done enough work in the space to feel confident about having my own voice and presenting on the topic.

Why are you looking forward to speaking at IIeX?

While I work as a designer now, my background is in research so I’m really excited to speak to a research audience about where my two worlds come together. I’m also excited to be part of the conversation about how research can inform the decisions that we make about how new technology can and should impact our lives.

What worries your about speaking at IIeX?

I speak in front of audiences quite regularly at work but speaking in a formal setting at a conference is certainly new territory for me. My biggest fears are that I’ll lose my train of thought, that I won’t come off as relaxed and/or confident, and that I won’t be adding anything new to the conversation. That said, I’m optimistic that with enough practice and feedback, I’ll be confident in my talk come presentation day.

What is the most intriguing thing you will discuss in your IIeX talk?

In my talk, I use the story of how Betty Crocker Cake mix came to be to illustrate the historical complexities of home automation and to identify a few core principles to consider when designing for the connected home industry that takes people’s perceptions and attitudes into consideration.

What are you most looking forward to by attending IIeX?

I love talking with other researchers because I feel like I always end up having existential conversations about the impact of the work that we do. With such a wide range of topics covered at IIeX, I’m excited to hear other people’s stories and see where the conversation can go. I also love how re-energized and inspired I feel after leaving a conference and I’m sure that IIeX will be no different.

Please join Kaylee at her session!

In 2016, we saw an explosion in the connected home space. Largely a good thing for consumers, new competition has made connected home technology more affordable, accessible, and approachable. But, as companies continue to make new products that aren’t compatible or don’t communicate with one another, people are left with a collection of objects that work in isolation and the vision of a seamlessly integrated home experience is left unsatisfied. In this talk, we’ll take a look at:
– How homes have evolved over time to support innovations in home automation
– People’s current attitudes and adoption behaviors for connected home technology
– The key challenges that the industry will face in the next five, ten and fifteen years
– Five key principles to keep in mind when designing for the connected home

IIeX Europe was so great, we’re doing a New Speaker Track in Atlanta! #MRX #NewMR

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If you’ve never spoken at a conference before, consider this YOUR PERSONAL INVITATION! We are accepting submissions for any topic related to market research and are keenly interested in new technology, biometrics, neuroscience, virtual reality, gamification, big data, visualization, qual, and quant. Submit now. You’ll be awesome, I know it!
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It’s not as hard as you think. You already know what you love to talk about and what your area of expertise is. You ARE an expert even if it feels like you aren’t. If you need help thinking of a topic, just ask me. We’ll find something that’s perfect for you.
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Here are pictures from some of the speakers who showed great courage in Amsterdam this February. It could be you this time!
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New Speaker Series @ #IIeX Europe: Psychometrics and Human Behavior by Patricia Webber

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoPsychometrics and Human Behavior

Patricia Webber, Non-Executive Director, Quinnel Alpha Deliberative
11:20am – 11:40am Feb 21

We’ve funded a new research speaker! #MRX #NewMR

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I am delighted to announce that we have RAISED THE FUNDS required to help cover out-of-pocket costs for our first new speaker!

thank_youWhat am I talking about?

Well, while seeking research experts for a track of new conference speakers, I encountered an unfortunate problem numerous times. I found lots of people working on very cool, innovative research tech but they didn’t have any financial support to get to events where they could share their work. Some of these lost speakers were solopreneurs barely scraping by. Others worked for non-profits or government organizations that don’t have any budget for conferences. Our industry loses out when these people can’t get present their innovations. And THAT is how this GoFundMe campaign came to be. Please, donate now!

For this new speaker, your donations covered half of her out-of-pocket costs and she is covering the other half. Here’s a personal note from her. You can tell just how excited and thankful she is.

“Thank you to everyone who has donated or taken any action to support the new research speakers track. It means a lot to see all your encouragement, particularly as someone just starting out! Everyone’s enthusiasm and passion for the field is infectious, I look forward to getting to meet some of you, and to learn more about the industry!
I cannot wait to pay this forward and create more opportunities for other new research speakers to be supported, mentored and encouraged!

THANKSSSSS :))”

I will continue to collect these funds so that we don’t lose all of these speakers. You can help by donating $1 or $5 or even $1000. You’re more than welcome to donate $1000.

 

New Speaker Series @ #IIeX Europe: The Balance Between Strategy, Evaluation, and Innovation by Malaika Faz

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

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Malaika Fazal, Research Analyst, Ministry of Education
The balance between strategy, evaluation, and innovation: – what I’ve learned about improving the practice of doing research while balancing long-term goals, increasing the use of evaluation, and encouraging innovation in a structured organization.

New Speaker Series @ #IIeX Europe: Breakthrough Implicit Research Technique – Unspoken by Sophie Zimmermann

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logo_eu2017 IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoBreakthrough Implicit Research Technique – Unspoken
Sophie Zimmermann, Research Manager, SKIM
12:00pm – 12:20pm Feb 20

The world around us is changing rapidly, and the market research industry will have to adjust accordingly. Key industry trends are the need for speed, the growing proliferation of mobile, and bridging rational and emotional drivers.

We developed a few new innovative approaches that had to fit with the criteria outlined above: they are practical, fast, leverage intuitive mobile techniques and rely on both rational and emotional processes, allowing us to more accurately capture actual consumer decision making behavior. In this presentation we will show you three of these new innovative mobile techniques.

New Speaker Series @ #IIeX Europe: Why Your Community Recruitment is Going Wrong? by Asim Burney

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoWhy Your Community Recruitment is Going Wrong?
Asim Burney, Managing Director, Digital Age Research

11:00am – 11:20am Feb 21

This talk will bring an insider track to how to improve respondent participation and ensure your online communities thrive, with insights gathered from an online community developer, who has created and managed 600 online communities worldwide.
Go to tips and tricks will be included to help combat higher recruitment, how to take note of and implement trends as well as respondent engagement tactics direct from the Clients’ themselves.
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New Speaker Series @ #IIeX Europe: Neuroscience Research into Brand Receptivity by Vuk Pavlovic

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoNeuroscience Research into Brand Receptivity

Vuk Pavlovic, Project Manager, True Impact
9:40am – 10:00am Feb 21

With an estimated global investment spend in mobile video advertising to reach $25B by 2021, the need to understand the power and the perils of mobile video advertising has been in high demand. The challenges with mobile advertising are vast, however, the opportunity to create meaningful and positive interactions with audiences is great in mobile because of the data rich, highly engaged and personal nature of the mobile device.

MediaBrix, leaders offering in-app mobile video advertising platform, set out to measure the effectiveness of different mobile video ad solutions and to understand what attributes of the delivery method drive to a receptive user, get human attention and has a positive business impact. Together with True Impact, the research study employed neuro and biometrics to reveal how advertising delivery methods impact a brand. The study aimed to answer the following questions:

– What is the most efficient and effective way to advertise on a mobile device using video?
– What are the key factors that drive user receptivity and purchase intent?

The research identified that games and apps inherently feature highly gamified content which requires a high level of cognitive load supporting the idea of apps being a task oriented, user driven experience. Within the app/game environment, the research found new evidence for the brain’s reaction to emotionally targeted, rewarded and contextualized ad delivery methods.

Why did you submit to IIeX Europe?
IIeX Europe is a one of a kind event that provides a prestigious platform for new speakers and is at the same time a dynamic hub of learning and sharing, connecting business with cultural experiences.

What will you speak about and why should people attend your session?
Mobile tech is the new frontier, literally bringing marketing content to the customer’s fingertips.  I’ll be speaking about using neuroscience to test and inform our approach to advertising, humanizing the experience, going from mere exposure to collaboration and creating more positive brand associations.

Why have you never spoken at a conference before?
Sharing my experiences has always been an exciting prospect so I have spent 3 years working through every level of the neuromarketing process.  From customer to researcher to marketer, speaking to the many variables of the field requires a focused knowledge of a broad range of specializations.

What are you most looking forward to about IIeX Europe?
This will be my first time in Amsterdam!  Getting a glimpse of Europe is always a lifelong memory.  I also rarely get to see movies and with the long flight from/to Canada, I think I'll get in 4 or 5.  I assume hearing all the wonderful speakers at the conference is a given.

Any other comments you’d like to share?
My deepest gratitude for letting me take part in this amazing event.  It is a privilege and I can’t wait to meet everybody.

New Speaker Series @ #IIeX Europe: Amazon Case Study: Scoring Brands with an Intertwined Emotional Model by Baileigh Allen, MA, PRC

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photo
Baileigh Allen, MA, PRC
Director, Customer Conversation Analytics, Brandtrust

Basic human truths fuel the success of the world’s greatest brands. With trust at the core, we can foster irresistible bonds with consumers that are difficult, if not impossible, to break. Without trust, a brand doesn’t stand a chance of consideration. Hear why the brand trust index is relevant to your organization, why trust is critical for your success and how the process of Metaphor Inquiry sets this index apart from all others. Using Amazon as a case study; this provocative model is engaging and the new way of scoring brands with an emotional model intertwined. We will focus upon:
– What does trust mean in the context of any relationship – brand or otherwise?
– How can we measure trust?
– How does metaphor inquiry set the brand trust index apart from all other indices currently available?

New Speaker Series @ #IIeX Europe: Globalization and the Democratization of Technology by Keza Kyanzaire

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Globalization and the Democratization of Technology: Monday Feb 20: 11:00am – 11:20am