IIeX Europe was so great, we’re doing a New Speaker Track in Atlanta! #MRX #NewMR

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If you’ve never spoken at a conference before, consider this YOUR PERSONAL INVITATION! We are accepting submissions for any topic related to market research and are keenly interested in new technology, biometrics, neuroscience, virtual reality, gamification, big data, visualization, qual, and quant. Submit now. You’ll be awesome, I know it!
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It’s not as hard as you think. You already know what you love to talk about and what your area of expertise is. You ARE an expert even if it feels like you aren’t. If you need help thinking of a topic, just ask me. We’ll find something that’s perfect for you.
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Here are pictures from some of the speakers who showed great courage in Amsterdam this February. It could be you this time!
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New Speaker Series @ #IIeX Europe: Psychometrics and Human Behavior by Patricia Webber

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoPsychometrics and Human Behavior

Patricia Webber, Non-Executive Director, Quinnel Alpha Deliberative
11:20am – 11:40am Feb 21

We’ve funded a new research speaker! #MRX #NewMR

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I am delighted to announce that we have RAISED THE FUNDS required to help cover out-of-pocket costs for our first new speaker!

thank_youWhat am I talking about?

Well, while seeking research experts for a track of new conference speakers, I encountered an unfortunate problem numerous times. I found lots of people working on very cool, innovative research tech but they didn’t have any financial support to get to events where they could share their work. Some of these lost speakers were solopreneurs barely scraping by. Others worked for non-profits or government organizations that don’t have any budget for conferences. Our industry loses out when these people can’t get present their innovations. And THAT is how this GoFundMe campaign came to be. Please, donate now!

For this new speaker, your donations covered half of her out-of-pocket costs and she is covering the other half. Here’s a personal note from her. You can tell just how excited and thankful she is.

“Thank you to everyone who has donated or taken any action to support the new research speakers track. It means a lot to see all your encouragement, particularly as someone just starting out! Everyone’s enthusiasm and passion for the field is infectious, I look forward to getting to meet some of you, and to learn more about the industry!
I cannot wait to pay this forward and create more opportunities for other new research speakers to be supported, mentored and encouraged!

THANKSSSSS :))”

I will continue to collect these funds so that we don’t lose all of these speakers. You can help by donating $1 or $5 or even $1000. You’re more than welcome to donate $1000.

 

New Speaker Series @ #IIeX Europe: The Balance Between Strategy, Evaluation, and Innovation by Malaika Faz

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

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Malaika Fazal, Research Analyst, Ministry of Education
The balance between strategy, evaluation, and innovation: – what I’ve learned about improving the practice of doing research while balancing long-term goals, increasing the use of evaluation, and encouraging innovation in a structured organization.

New Speaker Series @ #IIeX Europe: Breakthrough Implicit Research Technique – Unspoken by Sophie Zimmermann

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logo_eu2017 IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoBreakthrough Implicit Research Technique – Unspoken
Sophie Zimmermann, Research Manager, SKIM
12:00pm – 12:20pm Feb 20

The world around us is changing rapidly, and the market research industry will have to adjust accordingly. Key industry trends are the need for speed, the growing proliferation of mobile, and bridging rational and emotional drivers.

We developed a few new innovative approaches that had to fit with the criteria outlined above: they are practical, fast, leverage intuitive mobile techniques and rely on both rational and emotional processes, allowing us to more accurately capture actual consumer decision making behavior. In this presentation we will show you three of these new innovative mobile techniques.

New Speaker Series @ #IIeX Europe: Why Your Community Recruitment is Going Wrong? by Asim Burney

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoWhy Your Community Recruitment is Going Wrong?
Asim Burney, Managing Director, Digital Age Research

11:00am – 11:20am Feb 21

This talk will bring an insider track to how to improve respondent participation and ensure your online communities thrive, with insights gathered from an online community developer, who has created and managed 600 online communities worldwide.
Go to tips and tricks will be included to help combat higher recruitment, how to take note of and implement trends as well as respondent engagement tactics direct from the Clients’ themselves.
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New Speaker Series @ #IIeX Europe: Neuroscience Research into Brand Receptivity by Vuk Pavlovic

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoNeuroscience Research into Brand Receptivity

Vuk Pavlovic, Project Manager, True Impact
9:40am – 10:00am Feb 21

With an estimated global investment spend in mobile video advertising to reach $25B by 2021, the need to understand the power and the perils of mobile video advertising has been in high demand. The challenges with mobile advertising are vast, however, the opportunity to create meaningful and positive interactions with audiences is great in mobile because of the data rich, highly engaged and personal nature of the mobile device.

MediaBrix, leaders offering in-app mobile video advertising platform, set out to measure the effectiveness of different mobile video ad solutions and to understand what attributes of the delivery method drive to a receptive user, get human attention and has a positive business impact. Together with True Impact, the research study employed neuro and biometrics to reveal how advertising delivery methods impact a brand. The study aimed to answer the following questions:

– What is the most efficient and effective way to advertise on a mobile device using video?
– What are the key factors that drive user receptivity and purchase intent?

The research identified that games and apps inherently feature highly gamified content which requires a high level of cognitive load supporting the idea of apps being a task oriented, user driven experience. Within the app/game environment, the research found new evidence for the brain’s reaction to emotionally targeted, rewarded and contextualized ad delivery methods.

Why did you submit to IIeX Europe?
IIeX Europe is a one of a kind event that provides a prestigious platform for new speakers and is at the same time a dynamic hub of learning and sharing, connecting business with cultural experiences.

What will you speak about and why should people attend your session?
Mobile tech is the new frontier, literally bringing marketing content to the customer’s fingertips.  I’ll be speaking about using neuroscience to test and inform our approach to advertising, humanizing the experience, going from mere exposure to collaboration and creating more positive brand associations.

Why have you never spoken at a conference before?
Sharing my experiences has always been an exciting prospect so I have spent 3 years working through every level of the neuromarketing process.  From customer to researcher to marketer, speaking to the many variables of the field requires a focused knowledge of a broad range of specializations.

What are you most looking forward to about IIeX Europe?
This will be my first time in Amsterdam!  Getting a glimpse of Europe is always a lifelong memory.  I also rarely get to see movies and with the long flight from/to Canada, I think I'll get in 4 or 5.  I assume hearing all the wonderful speakers at the conference is a given.

Any other comments you’d like to share?
My deepest gratitude for letting me take part in this amazing event.  It is a privilege and I can’t wait to meet everybody.

New Speaker Series @ #IIeX Europe: Amazon Case Study: Scoring Brands with an Intertwined Emotional Model by Baileigh Allen, MA, PRC

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

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Baileigh Allen, MA, PRC
Director, Customer Conversation Analytics, Brandtrust

Basic human truths fuel the success of the world’s greatest brands. With trust at the core, we can foster irresistible bonds with consumers that are difficult, if not impossible, to break. Without trust, a brand doesn’t stand a chance of consideration. Hear why the brand trust index is relevant to your organization, why trust is critical for your success and how the process of Metaphor Inquiry sets this index apart from all others. Using Amazon as a case study; this provocative model is engaging and the new way of scoring brands with an emotional model intertwined. We will focus upon:
– What does trust mean in the context of any relationship – brand or otherwise?
– How can we measure trust?
– How does metaphor inquiry set the brand trust index apart from all other indices currently available?

New Speaker Series @ #IIeX Europe: Globalization and the Democratization of Technology by Keza Kyanzaire

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

Globalization and the Democratization of Technology: Monday Feb 20: 11:00am – 11:20am

New Speaker Series @ #IIeX Europe: Commercial Virtual Reality by Maarten van Grinsven

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoCommercial Virtual Reality

9:20am – 9:40am Feb 21
Maarten van Grinsven, CEO, VisionaiR3D

New Speaker Series @ #IIeX Europe: Automation, Machine Learning and AI by Saida Isamova

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoAutomation, Machine Learning and AI

9:00am – 9:20am Feb 21
Saida Isamova, Client Services Engagement Manager, Infotools
Automation, machine learning and AI are the new buzz words in Market Research. This presentation will explore what the differences are, where they’ve been already implemented and what the new frontiers may lie.
Automation and machine learning has already been implemented in a number of MR processes, but we are far from finished. Automated report writing and insights generation (i.e. the machine finds the results and writes the report for you) are just around the corner. And the presentation will show some of these examples.

Help grow the speaker base by funding new speakers #MRX #NewMR

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I was thrilled to be asked by Lenny Murphy to help chair IIeX Europe by developing a track of new speakers who had never spoken at a conference before. Intent to find great innovative talent, I headed directly to a variety of LinkedIn, Facebook, Google+ and specialized groups within other social networks to find people engaged in the fringes of marketing research. There were so many groups focused on virtual reality, artificial intelligence, facial coding, eye tracking, gamification, semiotics, predictive analytics, I could go on forever.

However.

Among the people who really wanted to present how their work has implications for marketing and market research, quite a few simply couldn’t do it. They worked solo, they had no company backing, their work was a side project that had no funding. They simply couldn’t afford $1500 to travel to a conference and show how awesome their work is. If tons of good stuff is happening with people who can’t share it, we risk losing out on their ingenuity and innovation.

Let’s change this. Let’s get awesome on stage. Let’s raise some money so that these hidden geniuses can speak on our stages.

I have set up a GoFundMe page named DiversityOnStage and funding has already begun. (THANK YOU Lenny Murphy for getting things started in a huge way!) Please consider donating, even if it’s only $5.

A worthy candidate is waiting for funding right now. If we smash through the goal, I will be able to help several candidates get on their way to speaking at a conference. My lofty, long-term goal is that this funding continues to grow and I have to start take applications for funding. We can do this. I know we can.