Meet the #IIeX Europe 2018 speakers: Sam Curtis and Data Ecosystems #IIeXeu #IIeX2018

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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Sam Curtis, Managing Director at Moment10. Find Sam on LinkedIn

  1. Why have you never spoken at a conference before?  Not sure! Always had a boss before I guess…
  2. Why did you decide to speak at IIeX Europe? Had written with some of the Greenbook authors before so knew about the conference. The focus on innovation is key.
  3. What are you looking forward to the most about IIeX Europe? Meeting loads of interesting people!
  4. What do you hope to learn from this event? A good perspective on the pace of change in the industry – are we moving quickly enough?

The Kid in the Corner
3:00pm – 3:20pm Feb 19
While clients are becoming increasingly data-driven, the market research as a whole is not experiencing significant growth. This presentation will argue that a major factor behind this is the rise of data ecosystems and the inability of many research approaches to connect into those ecosystems and add value.
My presentation will deliver:

  • An understanding of the ecosystems that are growing, what they are used for, and how you can integrate into the
  • Practical explanation of why many research approaches fail to integrate
  • Recommendations for how the industry should be adapting to this challenge

Meet the #IIeX Europe 2018 new speakers: Anije Lambert and Building a Research Company in Guyana #IIeXeu #IIeX2018

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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Anije Lambert who is the Founder and Director of the Project Development Consultancy (PDC Research). She holds a Bachelor’s Degree in Sociology from the University of Guyana.  Anije focuses on data collection, data analysis, and data management and consulted with global research companies. In addition, she is the Guyana Representative of SCL International, the Chair of the Membership Committee on the Georgetown Chamber of Commerce Council, and an Esomar Representative. Anije is a 2016 Young Business Executive nominee (Guyana) and won a 2017 Gini Valentine Award.
Find Anije on LinkedIn
Find Anije on Twitter

  1. Why have you never spoken at a conference before? I worried that my content wasn’t as brilliant or innovative or cutting edge to the market. I guess you can say it was 85% fear based, but I used 15% of logical reasons such as work, no time, expenses – IT’S SO EXPENSIVE to go to anywhere from Guyana! Let’s not talk about the Visa Requirements. The process could be so complicated that you have to travel to another country to submit your visa application. At the end of the day, those answers were just really smart answers to mask my fear. Where there is a will, there is a way!
  2. Why did you decide to speak at IIeX Europe? A dear friend of mine sent me a twitter message saying that this was a good idea. I first dismissed it (again the first logical reason – the expense), but something sparked. Why not step outside of my comfort zone?  So I applied and I got to be a speaker. There was no turning back.
  3. What are you looking forward to the most about IIeX Europe? To be inspired! I went to IIeX Atlanta and that event changed me. It changed the frame of my outlook on the Market Research Industry.
  4. What do you hope to learn from this event? I want to learn about the new technologies that are emerging within market and social research, tech that brings about greater depth into the ocean of insights. That sounds generic or cliche but I really mean it. New technologies are super cool. I feel like a kid in a toy store. I mean, who doesn’t get excited at the thought of gadgets and new methodologies. If you don’t, you need to reconsider your profession.
  5. What would you like people to take away from your presentation? I’d like my presentation to be one that makes you question traditional beliefs and share a story that gives hope. I want to share a story that moves the listener into the running position and propels them to take off.
  6. Anything else? Yes, I think interviewees usually end with something smart [Laughs] We are always bombarded with the concept of ‘never giving up.’ And we beat ourselves up. Whenever we face a situation, we bow out. But the reality is that it’s okay to give up. Yes, sometimes giving up means scrapping the one idea that could have brought in millions. But sometimes, giving up simply means letting go of things that drain you, and allowing something greater take its place. What makes life so special is that as long as you are breathing, you can begin again.

Building the MR Industry from the Ground Up: Guyana Case Study
11:40am – 12:00pm Feb 19
This session will discuss the growing market research industry in Guyana, including the challenges researchers will face in Guyana and other Caribbean nations, and approaches used to build the market research industry in Guyana.

Meet the #IIeX Europe 2018 new speakers: Maurice Gonzenbach and #AI #IIeXeu #IIeX2018

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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Maurice Gonzenbach, the Co-Founder of Caplena GmbH. Maurice brings together an IT background, focused on Machine Learning techniques for language and image problems, with hands-on entrepreneurial and consulting experience.
Find Maurice on LinkedIn

  1. Why did you decide to speak at IIeX Europe? I’m a techie by training but recently I have worked more and more on software tailored to market research professionals. Speaking at IIeX is a great opportunity to share my ideas on how core processes of market research like survey analysis could be done in the future. I will hopefully be able to challenge the audience with ideas but expect them to do the same with me. Finally, we of course also want to show people things we created, like codit.co, our platform for coding surveys using AI.
  2. What are you looking forward to the most about IIeX Europe? Being a young start-up and relatively new to the industry, I’m very excited to meet industry veterans as well as other newcomers to learn more about the challenges they are facing and ideas they are pursuing. I hope to go home with dozens of new connections, a few new friendships, and of course many new collaborations 🙂
  3. What is the most intriguing thing you will discuss in your IIeX talk? I’ll try to challenge some views of mainstream media on AI and the seemingly imminent coming of general AI. In my opinion, for many years to come, companies employing this technology successfully will rely on tailored AI.
  4. What do you hope to learn from this event? We have dozens of ideas on how to improve things or do them differently. But as John Salvatier nicely illustrated in his blog, “reality has a surprising amount of detail”. Together with senior industry experts we want to figure out those details and explore approaches to improve things in ways that these details are taken care of.

Real Data has Curves: Why You Should Train Your Own AI
11:20am – 11:40am Feb 19
We will show on real data why it is often necessary to build your own AI instead of relying on a general purpose solution from big tech companies. Participants will experience live 3D-visualizations of state-of-the art machine learning techniques which they can explore themselves. Finally, we will show interactively how to train your very own AI to code a survey.
– One-fits-all-solution actually fits no-one (real data has curves)
– Interactive visualizations
– Building custom AI that beats the general Google API in your domain isn’t (that) hard

Hey buddy, can you spare a dime to help a new speaker? #IIeXeu #IIeX2018 #IIeX

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Image result for gofundme logoHow much did it cost you to attend the last conference you went to?

For most people, the answer to this question is not $1000 or $1500. The answer is $0. Your company sponsored your attendance so that you would learn a lot and bring back inspiration and knowledge for your colleagues.

For other people, however, that money can only come out of their own pocket. When you work for a non-profit, social service, government department, or if you took the plunge and are currently struggling with debt after starting your own company, the only way to attend a conference is to fork out the money yourself.

The huge cost is prohibitive for many people and is a major reason why we don’t see greater diversity on stage.

If speaker diversity matters to you, and you can spare a dime, please visit this GoFundMe and help a brand new speaker.

We have a potential speaker right now who would really appreciate the funding to be able to share their unique story as a conference speaker for the very first time.

Please help make it happen!

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Need funding to speak at an #MRX event?

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At a Greenbook #IIeX event I chaired recently, a speaker was really tight for cash. She had a great talk prepared, she was ready to take the stage for the very first time, and she has an awesome future ahead of her as a speaker. But since she didn’t work for a private company and she was wasn’t made of money herself, she needed a boost of cash or she would end up in debt making it happen. 

I took to gofundme, shared the request with my network, and got a lot of help from very kind people. Enough to give this new speaker a bit of a safety net and enough that I still have some cash. 

With that in mind, I have two objectives. 

  1. If you would like to help more new speakers get on stage, please donate here. 
  2. If you are in need of cash, read through my criteria below, and see if you qualify. If you do qualify, I expect you have the initiative to figure out how to send me your information. 

The Criteria To Recieve Cash

  • I must be able to personally verify all of the details I request from you
  • I must be able to connect with you on LinkedIn and see that you are legit. References from people I know would be helpful but absolutely not necessary. 
  • You must have received an acceptance to speak at a market researchconference 
  • It must be for the first talk you have ever given at a conference 
  • You must demonstrate how you speaking at the conference increases the diversity of speakers at that conference
  • You must tell me all of your sources of funding for the conference, including who your employer is and how much your employer is contributing 

Other Items of Note

  • I will not respond to any queries other than to tell the people who are successful
  • If you are successful, you must agree to being publicly named as a recipient.  (The donors deserve to know.)
  • I will not fund anyone completely. You will still be responsible for a large portion of your costs. 
  • My decisions are 100% subjective, final, and nonnegotiable.
  • Probably some other rules that didn’t occur to me along the way. See my note re 100% subjective  

Yes, this sounds like a lot of rigmarole but people are donating their hard earned money to help deserving, undersupported people and I need to make sure their money is well spent. 

Thank you for supporting diversity!

Interview with a new #IIeX NA speaker: Keri Vermaak, @Infotools #MRX #NewMR

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As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Keri Vermaak from Infotools. She has worked internationally in the research industry for nearly 20 years in both agency and client-side roles. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

In the past, it’s been easy to be in a support role at IIeX while members of our senior team presented. Time to get out from behind the table! My colleague took the bold step to speak at the IIeX in Amsterdam. That gave me a vision for trying it myself. What a hero (thanks Saida Isamova for leading the way)!
Why are you looking forward to speaking at IIeX?

Can I tell you after I’ve done it? Seriously! Actually, my hope would be to get off the stage and have a few meaningful conversations. Knowing that I connected on a topic that’s relevant for others would be a terrific ‘win’.

What worries your about speaking at IIeX?

I’m mainly concerned that my own perspective doesn’t offer enough ‘innovation’ given the esteemed audience. Of course, passing out on the stage is another worry! (I have blacked out before so if I wear a padded helmet, I won’t be laughed at, right?)

What is the most intriguing thing you will discuss in your IIeXtalk?

That there is much to gain from experimenting with unleashing data from organizational siloes and that there is always the option of ‘not doing research at all’.. and that should put a chill up a few spines!

What are you most looking forward to by attending IIeX?

This will be my 4th year attending IIeX in Atlanta and many of the innovations put forward in the conference are always so memorable. I like that this conference broadens my perspective for what is possible in our discipline. It’s easy to get myopic: my company, our clients, these projects, etc. In reality, people are doing innovative things in many areas!

Please join Keri at her session!

Sid, the neighbor kid in Toy Story, cobbled together creepy, mutant toys that functioned, but didn’t look quite right as they were created from mismatched parts. These misshapen outcomes can be likened to the effect of siloes within the market research process, leaving us orphaned data that we try to piece back together into a cohesive whole. So how do we overcome the inefficient, long-standing compartmentalization of steps – obtaining data, collecting data, organizing data and creating /visualizations from that data? Although our industry has been historically slow to disrupt and innovate, adopting new technology can create more impactful outcomes and save time, our most valuable commodity. By taking lessons from other industries and experts within our own, we can start to optimize the process by efficiently wielding the technological advancements that are now available to us – hyper-personalization, automation, machine learning and much more. With the right innovations inside the sandbox, our data can start playing nice in order to take successful action.

-Explore traditional inefficiencies in the market research playground and the risks to quality and outcomes.

-Find out how to wield new technologies and innovations to help data “play nice” for better actions, more quickly.

-Discover how new technology adoption can create a more nimble, proactive market research program.

See Also:

Interview with a new #IIeX NA speaker: Amanda Marziliano, @EdisonResearch #MRX #NewMR

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As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Amanda Marziliano, Ph.D., Manager of Research at Edison Research. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

I’m early on in my career, so I haven’t had the opportunity just yet. During my doctorate, I taught several courses and presented in various contexts, but I haven’t had the chance to present as a professional yet. Now that I’m more settled into both my position and the industry, I felt ready to take on the challenge.

Why are you looking forward to speaking at IIeX?

I’ve been working on Share of Ear for close to two years, and have gotten very familiar with it. I love to talk about it to anyone who will listen, and most of my friends and family are getting tired of hearing about it, so I’m looking forward to a captive audience! I’m excited to focus not only on producing and analyzing data, but on learning how to give a good presentation. I’d love to add this skill to my repertoire.

What worries you about speaking at IIeX?

I haven’t had to do any public speaking since I finished grad school, so I’m nervous about getting back into it—mainly about forgetting something I want to say, losing my place, or not being engaging enough.

What is the most intriguing thing you will discuss in your IIeX talk?

Share of Ear is a study that examines audio listening using an innovative diary methodology. I’ll elaborate on how we capture this data, and some of the most interesting things our clients have done with it.

What are you most looking forward to by attending iiex?

I’ve only attended academic conferences in the past, so I’m looking forward to attending my first conference full of practitioners, and meeting other people working on exciting projects. Academic conferences always energized me and helped me focus on my work, and I am sure that this is no different in the non-academic world.

Please join Kaylee at her session!

Share of Ear® provides new-to-the-world information about how Americans consume audio. While data exists on individual platforms and brands, before Share of Ear®, there was no single source that measured how Americans listen to all audio. Edison Research designed a study that would measure Americans’ time spent with audio. Respondents complete a 24-hour audio-listening diary that allows us to measure how much audio Americans consume in a typical day. It also measures the share of listening to various audio platforms, devices, locations, and audio content. Amanda will share the challenges of developing this new methodology along with some of the study’s most fascinating insights. Edison Research is know for its dynamic video presentations and will deliver data AND a show.

Interview with a new #IIeX NA speaker: Kaylee Schwitzer, @MomentDesign #MRX #NewMR

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As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Kaylee Schwitzer, an experience designer at Moment, a digital product strategy and design consulting firm in New York City. This will be her first time speaking at a conference!

Why have you never spoken at a conference before?

I’ve always wanted to speak at a conference but have never mustered up the energy to submit. I think I’ve just assumed that people who speak at conference are “experts.” While I am technically a “professional” designer, I have yet to feel like I’ve reached “expert” status. I finally decided to the pull trigger and submit after Meghan Nishiyama, the woman who led the connected home project that I worked on, convinced me that I had done enough work in the space to feel confident about having my own voice and presenting on the topic.

Why are you looking forward to speaking at IIeX?

While I work as a designer now, my background is in research so I’m really excited to speak to a research audience about where my two worlds come together. I’m also excited to be part of the conversation about how research can inform the decisions that we make about how new technology can and should impact our lives.

What worries your about speaking at IIeX?

I speak in front of audiences quite regularly at work but speaking in a formal setting at a conference is certainly new territory for me. My biggest fears are that I’ll lose my train of thought, that I won’t come off as relaxed and/or confident, and that I won’t be adding anything new to the conversation. That said, I’m optimistic that with enough practice and feedback, I’ll be confident in my talk come presentation day.

What is the most intriguing thing you will discuss in your IIeX talk?

In my talk, I use the story of how Betty Crocker Cake mix came to be to illustrate the historical complexities of home automation and to identify a few core principles to consider when designing for the connected home industry that takes people’s perceptions and attitudes into consideration.

What are you most looking forward to by attending IIeX?

I love talking with other researchers because I feel like I always end up having existential conversations about the impact of the work that we do. With such a wide range of topics covered at IIeX, I’m excited to hear other people’s stories and see where the conversation can go. I also love how re-energized and inspired I feel after leaving a conference and I’m sure that IIeX will be no different.

Please join Kaylee at her session!

In 2016, we saw an explosion in the connected home space. Largely a good thing for consumers, new competition has made connected home technology more affordable, accessible, and approachable. But, as companies continue to make new products that aren’t compatible or don’t communicate with one another, people are left with a collection of objects that work in isolation and the vision of a seamlessly integrated home experience is left unsatisfied. In this talk, we’ll take a look at:
– How homes have evolved over time to support innovations in home automation
– People’s current attitudes and adoption behaviors for connected home technology
– The key challenges that the industry will face in the next five, ten and fifteen years
– Five key principles to keep in mind when designing for the connected home

IIeX Europe was so great, we’re doing a New Speaker Track in Atlanta! #MRX #NewMR

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If you’ve never spoken at a conference before, consider this YOUR PERSONAL INVITATION! We are accepting submissions for any topic related to market research and are keenly interested in new technology, biometrics, neuroscience, virtual reality, gamification, big data, visualization, qual, and quant. Submit now. You’ll be awesome, I know it!
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It’s not as hard as you think. You already know what you love to talk about and what your area of expertise is. You ARE an expert even if it feels like you aren’t. If you need help thinking of a topic, just ask me. We’ll find something that’s perfect for you.
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Here are pictures from some of the speakers who showed great courage in Amsterdam this February. It could be you this time!
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New Speaker Series @ #IIeX Europe: Psychometrics and Human Behavior by Patricia Webber

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoPsychometrics and Human Behavior

Patricia Webber, Non-Executive Director, Quinnel Alpha Deliberative
11:20am – 11:40am Feb 21

We’ve funded a new research speaker! #MRX #NewMR

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I am delighted to announce that we have RAISED THE FUNDS required to help cover out-of-pocket costs for our first new speaker!

thank_youWhat am I talking about?

Well, while seeking research experts for a track of new conference speakers, I encountered an unfortunate problem numerous times. I found lots of people working on very cool, innovative research tech but they didn’t have any financial support to get to events where they could share their work. Some of these lost speakers were solopreneurs barely scraping by. Others worked for non-profits or government organizations that don’t have any budget for conferences. Our industry loses out when these people can’t get present their innovations. And THAT is how this GoFundMe campaign came to be. Please, donate now!

For this new speaker, your donations covered half of her out-of-pocket costs and she is covering the other half. Here’s a personal note from her. You can tell just how excited and thankful she is.

“Thank you to everyone who has donated or taken any action to support the new research speakers track. It means a lot to see all your encouragement, particularly as someone just starting out! Everyone’s enthusiasm and passion for the field is infectious, I look forward to getting to meet some of you, and to learn more about the industry!
I cannot wait to pay this forward and create more opportunities for other new research speakers to be supported, mentored and encouraged!

THANKSSSSS :))”

I will continue to collect these funds so that we don’t lose all of these speakers. You can help by donating $1 or $5 or even $1000. You’re more than welcome to donate $1000.

 

New Speaker Series @ #IIeX Europe: The Balance Between Strategy, Evaluation, and Innovation by Malaika Faz

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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

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Malaika Fazal, Research Analyst, Ministry of Education
The balance between strategy, evaluation, and innovation: – what I’ve learned about improving the practice of doing research while balancing long-term goals, increasing the use of evaluation, and encouraging innovation in a structured organization.