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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Dan Currier, Director at Kantar Millward Brown. Find Dan on LinkedIn.

  1. What tip have you received that was most helpful in preparing to be a speaker? Force yourself to speak slowly. Once I get going, I can spout out words like a fire hose, but slowing down not only helps the audience understand me but also calms my nerves and clears my thoughts.
  2. What would you say/recommend to other people who have never spoken at a conference before? Speaking is such a great way to challenge yourself and discover new things about yourself- you may have a hidden talent you never knew you had!
  3. Why do you want to speak at IIeX? IIeX is such a great convergence of great ideas that its honoring to be able to contribute.
  4. What are you most looking forward to about IIeX? Seeing some exciting new thoughts and innovations to drive our industry forward.

Dan Currier, Director, has been with Kantar Millward Brown for 8 years. While at KMB, he has held several client-facing management and analyst roles, working on a wide variety of clients and industries. His research experience includes brand equity, copytesting/creative development, and analytics, with a specific focus on measuring in-market brand performance through traditional and new methodologies. Prior to joining KMB, Dan worked in media buying and planning with Group M. He received his Bachelors in Journalism (Advertising concentration) from the University of Georgia and received his Masters of Arts in Journalism from the University of Georgia.

A Change of Pace: Faster Neuroscience, Greater Impact

4:20pm – 4:40pm Jun 11

Neuroscience techniques have unlocked a new world of research insights, yet are often time consuming, costly, and disconnected from other streams of research. In this presentation, I’ll share some ways we’re “speeding up” neuro research at Kantar to unlock insights faster:
-Building dashboard-based visualizations of techniques
-Utilizing neuro techniques side by side with, and sometimes as a replacement of, traditional in-market tracking