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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Scott Boyer, EVP at Brandspark International. Find Scott on LinkedIn.

  1. Why have you never spoken at a conference before? I have always been the “behind the scenes” person focusing on operations and analytics.
  2. What would you say/recommend to other people who have never spoken at a conference before? Tackle your fears and try it.  Leverage the people around you to help.
  3. Why do you want to speak at IIeX? As I have progressed in my career, I now have more time to focus on advancing thinking in topic areas that interest me. IIEX provides me with an opportunity to start sharing these thoughts. As a natural introvert, it has also given me an opportunity to  develop my voice.
  4. What are you most looking forward to about IIeX? Meeting other professionals in our industry and learning about all the new methodologies and solutions that we can leverage to help our clients.

Scott Boyer, EVP & Partner, Brandspark International

Scott Boyer is a passionate insight professional with over 18 years of experience and a varied multi-disciplinary background of math theory, economics and marketing. With this experience and BrandSpark’s context-centric research approaches, he helps uncover strategic insights that fuel leading brands to continuously outperform their competition. Scott believes successful strategies are fueled by thought provoking consumer insights that challenge existing norms. As a partner at BrandSpark International Scott is currently helping his clients understand the impact of the omni-channel shopping experience on consumers’ mindset and behaviour as well as how to best navigate the e-commerce landscape.

Trust is an essential driver of sales and loyalty, yet the dynamics of trust are changing. Based on a series of proprietary studies and an analysis of over 10 years of insights from BrandSpark International’s Most Trusted Awards program, Scott Boyer will examine the trade-offs that consumers make when assessing whether or not to trust a brand. Attend this session to find out what your brand can start doing today to help foster and strengthen consumer trust.
– The surprising relationship between brand longevity and trust
– The role of corporate altruism in promoting trust
– The impact brick and mortar vs. ecommerce can have on building trust with consumers.
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