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Once again, I’m delighted that IIeX Europe is running a New Speakers Track featuring people who have never spoken at a conference before. Leading up to the conference, we’re introducing some of the speakers and hearing what they have to say about this opportunity!

Today we meet Anije Lambert who is the Founder and Director of the Project Development Consultancy (PDC Research). She holds a Bachelor’s Degree in Sociology from the University of Guyana.  Anije focuses on data collection, data analysis, and data management and consulted with global research companies. In addition, she is the Guyana Representative of SCL International, the Chair of the Membership Committee on the Georgetown Chamber of Commerce Council, and an Esomar Representative. Anije is a 2016 Young Business Executive nominee (Guyana) and won a 2017 Gini Valentine Award.
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  1. Why have you never spoken at a conference before? I worried that my content wasn’t as brilliant or innovative or cutting edge to the market. I guess you can say it was 85% fear based, but I used 15% of logical reasons such as work, no time, expenses – IT’S SO EXPENSIVE to go to anywhere from Guyana! Let’s not talk about the Visa Requirements. The process could be so complicated that you have to travel to another country to submit your visa application. At the end of the day, those answers were just really smart answers to mask my fear. Where there is a will, there is a way!
  2. Why did you decide to speak at IIeX Europe? A dear friend of mine sent me a twitter message saying that this was a good idea. I first dismissed it (again the first logical reason – the expense), but something sparked. Why not step outside of my comfort zone?  So I applied and I got to be a speaker. There was no turning back.
  3. What are you looking forward to the most about IIeX Europe? To be inspired! I went to IIeX Atlanta and that event changed me. It changed the frame of my outlook on the Market Research Industry.
  4. What do you hope to learn from this event? I want to learn about the new technologies that are emerging within market and social research, tech that brings about greater depth into the ocean of insights. That sounds generic or cliche but I really mean it. New technologies are super cool. I feel like a kid in a toy store. I mean, who doesn’t get excited at the thought of gadgets and new methodologies. If you don’t, you need to reconsider your profession.
  5. What would you like people to take away from your presentation? I’d like my presentation to be one that makes you question traditional beliefs and share a story that gives hope. I want to share a story that moves the listener into the running position and propels them to take off.
  6. Anything else? Yes, I think interviewees usually end with something smart [Laughs] We are always bombarded with the concept of ‘never giving up.’ And we beat ourselves up. Whenever we face a situation, we bow out. But the reality is that it’s okay to give up. Yes, sometimes giving up means scrapping the one idea that could have brought in millions. But sometimes, giving up simply means letting go of things that drain you, and allowing something greater take its place. What makes life so special is that as long as you are breathing, you can begin again.

Building the MR Industry from the Ground Up: Guyana Case Study
11:40am – 12:00pm Feb 19
This session will discuss the growing market research industry in Guyana, including the challenges researchers will face in Guyana and other Caribbean nations, and approaches used to build the market research industry in Guyana.

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