As we gear up for the June 2017 edition of the IIeX conference, let’s take a few minutes to get to know Keri Vermaak from Infotools. She has worked internationally in the research industry for nearly 20 years in both agency and client-side roles. This will be her first time speaking at a conference!
Why have you never spoken at a conference before?
In the past, it’s been easy to be in a support role at IIeX while members of our senior team presented. Time to get out from behind the table! My colleague took the bold step to speak at the IIeX in Amsterdam. That gave me a vision for trying it myself. What a hero (thanks Saida Isamova for leading the way)!
Why are you looking forward to speaking at IIeX?
Can I tell you after I’ve done it? Seriously! Actually, my hope would be to get off the stage and have a few meaningful conversations. Knowing that I connected on a topic that’s relevant for others would be a terrific ‘win’.
What worries your about speaking at IIeX?
I’m mainly concerned that my own perspective doesn’t offer enough ‘innovation’ given the esteemed audience. Of course, passing out on the stage is another worry! (I have blacked out before so if I wear a padded helmet, I won’t be laughed at, right?)
What is the most intriguing thing you will discuss in your IIeXtalk?
That there is much to gain from experimenting with unleashing data from organizational siloes and that there is always the option of ‘not doing research at all’.. and that should put a chill up a few spines!
What are you most looking forward to by attending IIeX?
This will be my 4th year attending IIeX in Atlanta and many of the innovations put forward in the conference are always so memorable. I like that this conference broadens my perspective for what is possible in our discipline. It’s easy to get myopic: my company, our clients, these projects, etc. In reality, people are doing innovative things in many areas!