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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photo
Baileigh Allen, MA, PRC
Director, Customer Conversation Analytics, Brandtrust

Basic human truths fuel the success of the world’s greatest brands. With trust at the core, we can foster irresistible bonds with consumers that are difficult, if not impossible, to break. Without trust, a brand doesn’t stand a chance of consideration. Hear why the brand trust index is relevant to your organization, why trust is critical for your success and how the process of Metaphor Inquiry sets this index apart from all others. Using Amazon as a case study; this provocative model is engaging and the new way of scoring brands with an emotional model intertwined. We will focus upon:
– What does trust mean in the context of any relationship – brand or otherwise?
– How can we measure trust?
– How does metaphor inquiry set the brand trust index apart from all other indices currently available?