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logo_eu2017IIeX is all about what’s new in the world of marketing insights and it is being held 20-21 February in Amsterdam. Click here to register and use the code “CHAIR20” to get a 20% discount of your registration. Who doesn’t love a discount!

This year, IIeX has a special track lined up featuring researchers who have never spoken at a conference before. With fresh ideas, cool technologies, and an eagerness to make this the first of many more great presentations, these new speakers are sure to please.

speaker photoAutomation, Machine Learning and AI

9:00am – 9:20am Feb 21
Saida Isamova, Client Services Engagement Manager, Infotools
Automation, machine learning and AI are the new buzz words in Market Research. This presentation will explore what the differences are, where they’ve been already implemented and what the new frontiers may lie.
Automation and machine learning has already been implemented in a number of MR processes, but we are far from finished. Automated report writing and insights generation (i.e. the machine finds the results and writes the report for you) are just around the corner. And the presentation will show some of these examples.