Meet the #IIeX NA 2019 new speakers: Archana Mohan and First Moment of Interaction #IIeXna #IIeX2019

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IIeX ConferenceNow a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Archana Mohan, Research Director at Labbrand. Find Archana on LinkedIn.

  • Why have you never spoken at a conference before? I felt justified burying myself in work, atleast that appeared to be a valid enough excuse.
  • Why did you decide to speak at IIeX Austin? IleX has always been an exciting event for research and I believe the crowd is more diverse and open to new thinking, so I felt like it would be a good start for me as a speaker.
  • What is your advice to people who have never spoken at an event before? The audience is here to learn and not judge – the very fact that they are present in the room is enough proof of their interest.

https://res.cloudinary.com/bizzaboprod/image/upload/c_crop,g_custom,f_auto/v1551302406/zmpoqwholt4bptg22rr1.jpg

 ( 15 min )
Track 4: A Brand by Any Other Name: Co-creation to Unlock the Growth Potential

A brand is a promise of an experience and the name is the ambassador that delivers the first impression. In an era of overcrowded visual and audio content, what is the role of a name? How can the brand team best harness available resources and information to create a name through democratization – by the user & for the user.

This session will delve into effective strategies to have a strong impact in the FMOI (first moment of interaction) that can be leveraged by both traditional (B2C) brands & DNVB. Labbrand will share compelling cases and our POV on name creation and evaluation based on 15 years of global expertise for leading brands, through an interactive presentation.

Meet the #IIeX NA 2019 new speakers: Fran Benoist and Human-Proofing the Workplace #IIeXna #IIeX2019

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IIeX ConferenceNow a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Fran Benoist, Thinker Manager AT Watch Me Think. Find Fran on LinkedIn.

  • Why have you never spoken at a conference before? Honestly, I always felt waaaaay underqualified. Whenever I’ve attended an event before the speakers seemed to be big deals within their companies and had more experience than you can shake a stick at.
  • Why did you decide to speak at IIeX? Because the New Speaker Track is an antidote to that. I was also intrigued to see if it was something I was able to / would enjoy doing, so why not give it a bash? Oh, and the opportunity to check out Austin helped…
  • What is your advice to people who have never spoken at an event before? Find a face in the audience who is smiley and talk to them for a bit, then move on to another smiley face and talk to them. I like that.
  • What are you looking forward to the most about IIeX? The relief of it being over with? I jest. I’m actually looking forward to getting up there and seeing if I can do it. What’s the worst the can happen?
  • What do you hope to learn from this event? Becoming a better public speaker is going to be a continuous process and probably a bit of an uncomfortable one too. I’m hoping IIeX will provide the learnings to kick start that.

https://res.cloudinary.com/bizzaboprod/image/upload/v1549671657/utqoupkdnrnbnme3cdn7.jpg(Reader’s note: I’ve never written one of these before. And talking about myself in the 3rd person kinda weirds me out, so I’m going to go ahead and write it in the 1st.) This is my first ‘real’ job and was undertaken with the original intention of tiding me over for a few months before swanning off around the world. Nearly 3 years later I’m still here, so they must be doing something right. That or there’s something in the coffee…

 ( 20 min )
Track 4: Human-Proofing the Workplace with Behavioral Science

Behavioral Science has helped to uncover the quirks in human thinking that can make a brand or a person seem more appealing, memorable, united and #popular. Whilst these theories are understood and utilized for the benefit of our customers, we often forget to practice what we preach. In this talk, discover 3 ways to turn those behavioral science theories into effective internal techniques to use with your team and improve performance. Today, make the commitment to create a motivated team, an engaged team, and a financially successful team.

Meet the #IIeX NA 2019 new speakers: Arundati Dandapani and Conquests in Cannabis #IIeXna #IIeX2019

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IIeX ConferenceNow a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Arundati Dandapani, GRIT Future List 2019 Honoree, and creator of Generation1.ca. Find Arundati on LinkedIn.

  • Why have you never spoken at a conference before? Not enough speaking opportunities exist to cater to a diverse-skilled industry or workforce. Add to that, the costs to attend / travel and stay were always prohibitive. I do wish more grants or funds existed to facilitate more such opportunities for professionals in different stages of their career, whether they have spoken before or not, and in every market.
  • Why did you decide to speak at IIeX Austin? Featuring first on the GRIT Future List 2019 (and also becoming an ESOMAR YES award finalist for LATAM APAC 2019) really got me excited about this new platform. And to find incredible global industry experts (especially Annie Pettit, Lenny Murphy, Chris Wiggins among others) and highly encouraging organizations like research strategy group and Vividata, who innovatively offered resources to make the IIeX presentation more accessible, was very humbling! The event itself is hugely thrilling, and the opportunity to convey my thoughts and vision to a large Texan (and beyond!) audience in meaningful ways is a dream I can’t wait to achieve. And then I will have something to tell all my friends and colleagues too.
  • What is your advice to people who have never spoken at an event before? It is excitement, fear and nerves all the way! I may not have more useful advice until after my presentation succeeds. I get the impression that high motivation matters (a lot).
  • What are you looking forward to the most about IIeX Austin? Connecting with as many possible people at as many possible sessions and trying to use every moment to spark more business and social value. I am hopeful of gaining contact with more professionals who will fit in my frame of doing business together.
  • What do you hope to learn from this event? A lot! I am eager to be able to apply all those learnings quickly.

Arundati Dandapani, CMRP, created Generation1.ca as a media innovation and blogging platform for newcomer visible minority women in business. She is a regular contributor for the Green Blook Blog, a GRIT Future List 2019 Honoree, and has served Canada’s former Marketing Research and Intelligence Association in multiple roles for events, publications, bridging the gap for newcomers to the industry, as well as creating social media content for its many committees. She remains active in data and cannabis networking groups and has worked with research strategy group, Corus Entertainment, and University of Toronto’s Rotman School of Management, among other clients and brands in Canada. Arundati holds the CMRP designation, and has completed a post-graduate research program at Algonquin College (Ottawa), a BA in English from Wittenberg University (USA) and an MLitt in Publishing from the University of Stirling (UK).

 ( 20 min )
Track 4: Cannabis Conquests: Accelerating the 21 st Century Culture Wars

With the legalization of cannabis in many parts of North America, consumers expect a lot from cannabis companies medically and recreationally. But are companies meeting these expectations quickly enough? How are companies marketing cannabis when research is still in its early stages and an abundance of misinformation confuses consumers? Learn about the key challenges of marketing cannabis in uncertain times with a focus on sustainability, behaviour change (cognitive biases), cultural shifts, environmental threats, and unequal global cannabis. And look through the lens of three exciting research methodologies at what the current state of cannabis reveals about our culture today and tomorrow.

Meet the #IIeX NA 2019 new speakers: Susan Moon and A Symphony of Senses #IIeXna #IIeX2019

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IIeX ConferenceNow a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Susan Moon, Senior Brand Strategist at Labbrand. Find Susan on LinkedIn.

  • Why did you decide to speak at IIeX Austin? Storytelling does not come natural to me, but I’ve always wanted to tell a good story to an audience. When the Ilex Austin opportunity came up, I knew it was as good a time as any to take what I’ve learned from the great storytellers in my life and put it to practice.
  • What is your advice to people who have never spoken at an event before? A public speaking coach once told me to pay attention to the power of a good pause. She told me to think about breaking up my delivery like we stop at train stations while riding to a destination.
  • What do you hope to learn from this event?I am looking forward to getting a view into what is just around the corner for our industry and beyond. I hope to learn what diverse sources of inspiration that fellow insights professionals are drawing upon to broaden the impact of the research we do.
 ( 20 min )
Track 4: Amplifying the Senses: Leveraging Multi-Sensory Touchpoints for Brand Coherency

Susan Moon Thumbnail

With immersive experiences becoming a must-have, how can brands orchestrate a symphony for the senses beyond sight? In this session Labbrand invites insights experts from all sides of the table to rethink experience design by taking a 360 view of brand sensoriality. We will explore how sensorial cues such as scent, color and texture can bring cohesion to brand experiences and amplify your brand image in the minds of your customers.

Through a series of compelling cross-industry cases from global brands like L’Oréal and Danone, attendees will walk away with a set of tools, frameworks and approaches for mastering their sensorial brand signature from creation, testing through to launch.

 

Meet the #IIeX EU 2019 new speakers: Holly Collins and Video Insights #IIeXeu #IIeX2019

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IIeX Conference

Now a regular session at IIeX EU, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Holly Collins, an integrated researcher at Trinity McQueen. Find Holly on LinkedIn.

  • Why have you never spoken at a conference before? It’s not something I considered I had the authority to do. I had it in my head that everyone who was speaking at a conference had probably already spoken at a conference before, or had been published multiple times – I just hadn’t really considered myself to be able to, honestly.
  • Why did you decide to speak at IIeX Europe? When I found out about the New Speaker opportunity, I immediately thought of a topic I wanted to talk about. I decided to apply after about 10 minutes of mulling it over, with one side of my brain telling me I wasn’t experienced enough, and the other side already constructing what I was going to say. Thankfully the optimist won! I realised I’d been thinking ‘why me?’, whereas this opportunity made me realise I should be saying ‘why not?’.
  • What is your advice to people who have never spoken at an event before?
    If you have something you are truly passionate about communicating to people, just go for it. Every time I have a doubt or a sliver of nervousness, my idea carries me through, because I’m so excited to talk about it. That’s the main advice I’d give, I would be to find something to be excited about and run with it. Also practice, and start in advance, not a week before you’re due to speak!
  • What are you looking forward to the most about IIeX Europe?
    I really hope that my talk will inspire people to think about how they use video in a new way, so I’m hoping to have some good conversations with people about that. I’m also looking forward to seeing a mix of new speakers and experienced conference speakers, as well as exploring some of Amsterdam in my free time if I can!
  • What do you hope to learn from this event? I love coming away from events having learnt something that I didn’t know I wanted to learn about. That’s one of my favourite feelings, when someone can illuminate a way of thinking that you didn’t even know existed before, so that’s what I’m hoping for. In terms of my own performance, I want to experience how I’ll fare under a different sort of pressure, so I can improve for the next time.

holly collins

Holly Collins is an integrated researcher at Trinity McQueen, an independent agency with a focus on consumer behaviour. In particular, Holly is focussed on championing and developing the cutting-edge creative outputs that Trinity McQueen offer, engaging both research participants and clients alike. Holly is a writer for film and theatre, as well as researcher, and believes that everything has the potential to be engaging, if you can get to the heart of the story. With a history of writing for education and hard to reach audiences, clear communication is at the heart of her methods.

5 Ways to Make Video Work for Insight and the Pitfalls to Avoid
Mon Feb 18 – 4:40 PM – 5:00 PM ( 20 min )

We don’t need to be a Spielberg to tell great stories. This presentation will cover the most common, obvious and avoidable issues we can face when using film for insight, as well as ways you can win right now.

For researchers, there’s a lot of ways we can really make video work for insight, and even more ways we’ll be able to use it in the future. But with video, it’s definitely a case of walk before you run – and think before you shoot in 4k!

Holly will talk about 5 ways that you can apply right now to all of your creative outputs to make them work harder for you, with a video focus at the heart of it all.

 

 

Meet the #IIeX NA 2018 new speakers: Dan Currier and Neuroscience #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Dan Currier, Director at Kantar Millward Brown. Find Dan on LinkedIn.

  1. What tip have you received that was most helpful in preparing to be a speaker? Force yourself to speak slowly. Once I get going, I can spout out words like a fire hose, but slowing down not only helps the audience understand me but also calms my nerves and clears my thoughts.
  2. What would you say/recommend to other people who have never spoken at a conference before? Speaking is such a great way to challenge yourself and discover new things about yourself- you may have a hidden talent you never knew you had!
  3. Why do you want to speak at IIeX? IIeX is such a great convergence of great ideas that its honoring to be able to contribute.
  4. What are you most looking forward to about IIeX? Seeing some exciting new thoughts and innovations to drive our industry forward.

Dan Currier, Director, has been with Kantar Millward Brown for 8 years. While at KMB, he has held several client-facing management and analyst roles, working on a wide variety of clients and industries. His research experience includes brand equity, copytesting/creative development, and analytics, with a specific focus on measuring in-market brand performance through traditional and new methodologies. Prior to joining KMB, Dan worked in media buying and planning with Group M. He received his Bachelors in Journalism (Advertising concentration) from the University of Georgia and received his Masters of Arts in Journalism from the University of Georgia.

A Change of Pace: Faster Neuroscience, Greater Impact

4:20pm – 4:40pm Jun 11

Neuroscience techniques have unlocked a new world of research insights, yet are often time consuming, costly, and disconnected from other streams of research. In this presentation, I’ll share some ways we’re “speeding up” neuro research at Kantar to unlock insights faster:
-Building dashboard-based visualizations of techniques
-Utilizing neuro techniques side by side with, and sometimes as a replacement of, traditional in-market tracking

Meet the #IIeX NA 2018 new speakers: KaRene Smith and Storytelling #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet KaRene Smith, Founder of Shine Insight. Find KaRene on LinkedIn.

  1. Why have you never spoken at a conference before?  The opportunity has never presented itself and, oddly enough, I’ve spent the past several years selecting the topics and crafting the speaking decks for numerous conferences.  My words and slides have been present, just not me.
  2. What tip have you received that was most helpful in preparing to be a speaker?  For years, I have been an ardent follower of Nancy Duarte, so it would be hard to pick just one tip that has been the best.  But I believe that the most important thing that most people forget is to get the story first and work on slides last.  Slides should be support for your talk – not the other way around.  Also, they should not be text-heavy documents or used as a teleprompter.
  3. What would you say/recommend to other people who have never spoken at a conference before?  The audience isn’t expecting you to be perfect, so don’t stress about that.  If you know your topic, do your pract
  4. ice, and put in the time understand what your audience truly wants out of the session, you’ll knock it out of the park.
  5. Why do you want to speak at IIeX?  After 20 years working on the supplier and client side, I’m in the process of starting my own insights agency.  Speaking is a perfectly fitting way to kick off my new adventure.
  6. What are you most looking forward to about IIeX?  There are so many amazing things happening in our industry right now that it’s a challenge to keep up.  I’ll be scanning all the booths and sessions to search out new tools or perspectives that I can take to my clients or increase my own knowledge.   Also, you can’t beat a conference to reconnect with old colleagues and make interesting new connections.

KaRene Smith, Founder, Shine Insight

KaRene is one of the rare simultaneous left and right-brained individuals who enjoys digging into data just as much as creating logos. For the past 20 years, she has worked in a variety of insights roles supporting some of the world’s biggest brands including P&G and Levi Strauss. She has had a unique career including roles in analysis, consulting, training, art direction, and marketing. Today, she is working on her own endeavor, Shine Insight, a research consultancy to help insights professionals shine in today’s’ rapidly evolving industry.

Tell Me a (Visual) Story: Packaging Insights for Your Insight Consumers

4:40pm – 5:00pm Jun 11

There are countless articles, books, and workshops on the topic of storytelling. As insights professionals, we know how important a story is to get the attention of often distracted business partners. But all humans are visual creatures and to make the most impact you must combine both story and compelling visualization. This session will discuss some key visualization principles to ensure that your results can break through:
– Visual Design 101
– Tools and Tips
– Do and Don’t
– Going beyond Powerpoint

Meet the #IIeX NA 2018 new speakers: Bethan Turner and Data Science #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Bethan Turner, Head of Data Insights at Honeycomb Analytics. Find Bethan on LinkedIn.

  1. Why have you never spoken at a conference before? I’ve only really spoken at smaller events before, and the feedback and interest I’ve been getting from the audiences there made me believe I might have something worth sharing at a bigger conference. So, when the opportunity came along, I went for it!
  2. What tip have you received that was most helpful in preparing to be a speaker? Count the number of useful tips and pieces of information you’re giving to the audience. You need to know your audience will leave your talk having learnt something worthwhile (that isn’t about you, your brand, or your products!)
  3. What would you say/recommend to other people who have never spoken at a conference before? Go for it! The audience is there because they want to hear what YOU have to say.
  4. Why do you want to speak at IIeX? I think it’ll be a great experience to speak alongside some of the most well-known names in the industry.
  5. What are you most looking forward to about IIeX? I can’t wait to hear some of the other talks, and to chat to other professionals in the industry about what their plans and ideas are…

Bethan Turner, Head of Data Insights, Honeycomb Analytics

Bethan Turner is Head of Data Insights at Honeycomb Analytics. With a background in Maths and Stats, she started (and abandoned) a PhD after being told she was “too real-world minded”. Since then, she has used her analysis skills to understand what people think, and why they do what they do, in the real world. She has always worked in analysis in market research, but has recently set up a data science agency which focuses on bridging the gap between research and analytics.

The What & the Why: Building a Bridge Between MR and Data Science

Data science has entered the market research world in a big way. Though it seems like everyone is and should be using it, that’s simply not the case. In this presentation, learn how and when you should fuse big data and traditional market research to deliver richer, more insightful stories that have a greater impact for clients. We’ll specifically discuss considerations for combining the methodologies including why it isn’t always the best idea, what to consider once you’ve decided data science is the right direction to take, and examples of when it’s gone well when combined with traditional market research.

Meet the #IIeX NA 2018 new speakers: Dydra Virgil and Multiculturalism #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Dydra Virgil, Principal at V&L Research and Consulting, Inc. Find Dydra on LinkedIn.

  1. Why have you never spoken at a conference before? I’ve been in the market research industry for 25 years (that’s when I stopped counting).  During that time, I’ve been involved with MRA and Insights Association on the local as well as the national level.  For years, I’ve been an admirer of the IIeX and its contribution to the market research industry.  The reason I have not spoken at the conference before is I was never asked to.  When an invitation was extended, I happily accepted.
  2. What tip have you received that was most helpful in preparing to be a speaker? Take advantage of the assistance provided to first-time presenters.  Previous award-winning, “Top Shelf” IIeX presenters who have successfully provided conference audience with informative and entertaining talks are willing to share insights, speaking tips, and instructional webinars to help you be a great presenter.  They provide assistance with developing a topic, guidelines for a successful delivery and feedback on your overall presentation.  Take advantage.
  3. What would you say/recommend to other people who have never spoken at a conference before? If you have been invited to speak at the conference, your talent and expertise have already been recognized.  You will have all the support you need to be an excellent presenter.
  4. Why do you want to speak at IIeX? I’ve been in the market research industry more than 25 years helping clients expand or improve their corporate footprint within the multicultural marketplace.  I want to share my knowledge and research experience among these diverse consumers with my colleagues.
  5. What are you most looking forward to about IIeX? Looking forward to networking with colleagues who have a shared interest in market research among multicultural communities.

Dydra Virgil, Principal, V&L Research and Consulting, Inc.

Dydra Virgil has more than 25 years of experience in market research.  She’s a skilled moderator and consultant capable of developing studies to solve clients’ problems and digging beneath the obvious to uncover the meanings and motivations for participants’ reactions. She has conducted research to support creative development, strategic plans, product development and marketing plans.  Dydra has conducted numerous qualitative and quantitative studies for clients including Coca-Cola, P&G, McDonalds, Centers for Disease Control and Prevention, Wal-Mart and Emory School of Medicine to name a few.  All of these studies involved African-American and/or Hispanic participants. Ms. Virgil has an MBA from Wake Forest University with a specialty in Marketing Research and an undergraduate degree in Economics from the University of North Carolina at Chapel Hill. Through Ms. Virgil’s leadership, V&L Research and Consulting, Inc. has been recognized as one of the Top 50 Market Research Firms Certified Through the Greenbook Health Certification Program, The Greenbook, New York American Marketing Association.

The Browning of America

5:20pm – 5:40pm Jun 11

Given growth and immigration, the demographics of the USA are slowly changing. In this presentation, we’ll detail how the “Browning of America” will impact the need for new insights and thinking about the way we conduct marketing research. Through a series of case studies related to multicultural markets, demographic trends, and future corporate marketing we will relook at the methodologies needed to capture insights about this marketplace, and how this could affect your research business.

Meet the #IIeX NA 2018 new speakers: Scott Boyer and Brand Trust #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Scott Boyer, EVP at Brandspark International. Find Scott on LinkedIn.

  1. Why have you never spoken at a conference before? I have always been the “behind the scenes” person focusing on operations and analytics.
  2. What would you say/recommend to other people who have never spoken at a conference before? Tackle your fears and try it.  Leverage the people around you to help.
  3. Why do you want to speak at IIeX? As I have progressed in my career, I now have more time to focus on advancing thinking in topic areas that interest me. IIEX provides me with an opportunity to start sharing these thoughts. As a natural introvert, it has also given me an opportunity to  develop my voice.
  4. What are you most looking forward to about IIeX? Meeting other professionals in our industry and learning about all the new methodologies and solutions that we can leverage to help our clients.

Scott Boyer, EVP & Partner, Brandspark International

Scott Boyer is a passionate insight professional with over 18 years of experience and a varied multi-disciplinary background of math theory, economics and marketing. With this experience and BrandSpark’s context-centric research approaches, he helps uncover strategic insights that fuel leading brands to continuously outperform their competition. Scott believes successful strategies are fueled by thought provoking consumer insights that challenge existing norms. As a partner at BrandSpark International Scott is currently helping his clients understand the impact of the omni-channel shopping experience on consumers’ mindset and behaviour as well as how to best navigate the e-commerce landscape.

Trust is an essential driver of sales and loyalty, yet the dynamics of trust are changing. Based on a series of proprietary studies and an analysis of over 10 years of insights from BrandSpark International’s Most Trusted Awards program, Scott Boyer will examine the trade-offs that consumers make when assessing whether or not to trust a brand. Attend this session to find out what your brand can start doing today to help foster and strengthen consumer trust.
– The surprising relationship between brand longevity and trust
– The role of corporate altruism in promoting trust
– The impact brick and mortar vs. ecommerce can have on building trust with consumers.

Meet the #IIeX NA 2018 new speakers: Kristy Ward and Automation #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Kristy Ward, an Analyst at SKIM. Find Kristy on LinkedIn.

  1. Why have you never spoken at a conference before? I am early on in my career, so have not had the opportunity to yet!
  2. What tip have you received that was most helpful in preparing to be a speaker? To take it one step at a time! Much like running a marketing research project, you must go through each step of the process to get the presentation done. So, outline, create a game plan, and then start creating your presentation.
  3. What would you say/recommend to other people who have never spoken at a conference before? If you are given the opportunity to, go for it! Everyone at SKIM has been incredibly supportive, and I have already learned so much from people in the company who are pros at speaking at conferences.
  4. Why do you want to speak at IIeX? I volunteered at IIeX North America in June 2016 as a graduate student, and it ignited my passion for marketing research! I loved meeting professionals in all different roles in the industry, as well as getting to see the “behind the scenes” of how a large conference like IIeX is run. I am so excited to have the opportunity to be a part of it, but in a different type of role, this year!
  5. What are you most looking forward to about IIeX? I’m very excited to get to go back knowing more about the industry this time than when I was a graduate student. Also, I am just so excited to have the opportunity to speak at such a large, distinguished conference so early on in my career.

 

Kristy Ward is an Analyst in the SKIM Atlanta office, advising technology and telecommunications clients on consumer insights. She is an expert in claims and message testing, as well as turning insights into visual, compelling reports. She holds a Master’s of Marketing Research from the University of Georgia.

  • With the increasing intensity of competition and the growing impact of digital transformation, it’s become even more important to provide our clients with insights quickly, accurately, and with careful thought. Using examples from several recently completed telecom and CPG projects, attendees will learn how to take advantage of automation, as well as templates, global team time zone shifting, and structured processes to successfully turn around client research requests and vastly exceed client expectations. Learnings will be shared for each stage of the process from data cleaning to analysis, and reporting. We will also share optimization “to-do’s” for both suppliers and clients.

Meet the #IIeX NA 2018 speakers: Ana Galindo and Virtual Reality #IIeXna #IIeX2018

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Now a regular session at IIeX NA, I’m delighted to introduce you to the speakers taking part in the New Speaker Track!  These folks have never spoken at a conference before so let’s give them a hearty hello and welcome!

Today we meet Ana Galindo, Vice President of Marketing at VANTEDGE. Find Ana on LinkedIn.

  1. Why have you never spoken at a conference before?   I have been invited to speak at conferences that required travel and at that time, the company I was working for did not have a budget for travel. Also, that company only let directors and above speak at conferences and I was just a Sr. Manager.
  2. What tip have you received that was most helpful in preparing to be a speaker?  Toastmasters has always given me the best advice and training. One that I abide by is to start with an attention getter rather than a “hello my name is…”
  3. What would you say/recommend to other people who have never spoken at a conference before?  Just go for it!  It is time to put yourself to the challenge! If not now, when?
  4. Why do you want to speak at IIeX? The format of short, focused topics makes on innovation in research makes speaking at IIeX very compelling / hard to resist.
  5. What are you most looking forward to about IIeX? Listening to other speakers, learning new solutions, and making new connections.

Ana Galindo
Over the past 20 years, Ana has set herself apart as an innovative leader at UPS, Home Depot, Walmart and Kodak. Her experience as a senior analyst, insights director, and global strategist uniquely positions her to lead VANTEDGE’s Marketing Insights & Strategy team. She grew up in Mexico City and feels a strong responsibility to address multicultural realities. Her extensive understanding of our industry allows her to act as a partner in helping our clients achieve their goals.

Doubling the ‘R’ in VR – Using Virtual Reality to Make Marketing Research an Engaging Experience
12:00pm – 12:20pm Jun 11
Analysts are projecting head mounted devices, virtual reality accessories, and VR content to be a $21 billion industry by 2020. By next year, there will be more VR users in the world than people in the United States. Clearly, people are ready to take advantage of VR and embrace its many benefits. Join us to learn how VR is being used to uncover real-time insights on spatial and prototype concept testing faster and for much less than previously possible. Whether you’re designing new venue/retail layouts, new CPG/FMCG products, or new cars, learn how VR will benefit your research processes.